List of SplitMetrics Acquire Customers
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Since 2010, our global team of researchers has been studying SplitMetrics Acquire customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SplitMetrics Acquire for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SplitMetrics Acquire for Marketing Automation include: GetYourGuide, a Germany based Professional Services organisation with 750 employees and revenues of $195.0 million, Aged Studio Hong Kong, a Hong Kong based Media organisation with 25 employees and revenues of $3.0 million, SKIDOS, a Denmark based Education organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using SplitMetrics Acquire, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SplitMetrics Acquire customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aged Studio Hong Kong | Media | 25 | $3M | Hong Kong | SplitMetrics | SplitMetrics Acquire | Marketing Automation | 2020 | n/a |
In 2020, Aged Studio Hong Kong deployed SplitMetrics Acquire to operationalize Marketing Automation for Apple Ads focused user acquisition. The implementation targeted a PRC based mobile games publisher workflow that operated across approximately 30 markets, with primary emphasis on European App Store inventory, and was owned by the marketing and user acquisition function.
SplitMetrics Acquire was configured to automate keyword and bid rules for Apple Search Ads, embedding rule based campaign controls and scheduled optimization cycles into the publisher s campaign operations. The deployment emphasized automated keyword and bid rule execution, campaign level optimization, and conversion oriented reporting workflows to increase install velocity and efficiency for paid search channels.
The Aged Studio marketing team began using SplitMetrics Acquire in November 2020 and executed a rapid rollout across its Apple Ads programs. Within three months the team reported a 33.75 percent improvement in tap to install rate, a 27 percent increase in install rate, and a four to five times increase in absolute installs, outcomes recorded directly by the user acquisition team while operating across the targeted European markets.
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GetYourGuide | Professional Services | 750 | $195M | Germany | SplitMetrics | SplitMetrics Acquire | Marketing Automation | 2023 | n/a |
In 2023 GetYourGuide implemented SplitMetrics Acquire to automate and scale Apple Ads from its Berlin marketing operations. SplitMetrics Acquire as Marketing Automation centralized KPI based automation and bidding to improve both branded and non branded keyword performance across multiple markets.
Configuration emphasized KPI driven automation, automated bidding algorithms, campaign orchestration and A B testing workflows for creative and keyword variants, with a centralized reporting layer for performance monitoring. The implementation used SplitMetrics Acquire to consolidate campaign rule sets, scheduling and optimization logic, aligning campaign controls with acquisition objectives and target KPIs.
Operational governance centralized within GetYourGuide's digital acquisition function in Berlin, with rollout beginning in April 2023 and controls to manage campaigns across multiple markets. GetYourGuide reported a 20 percent increase in non branded keyword revenue in target areas after adopting SplitMetrics Acquire, and governance focused on KPI alignment and centralized decisioning for Apple Ads optimization.
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SKIDOS | Education | 10 | $1M | Denmark | SplitMetrics | SplitMetrics Acquire | Marketing Automation | 2020 | n/a |
In 2020, SKIDOS began using SplitMetrics Acquire for Marketing Automation to manage mobile user acquisition and Apple Ads. SKIDOS is an ed tech app publisher targeting the United States and Europe, and the deployment focused on campaign level orchestration and automated decisioning. The initial rollout started in fall 2020 and moved from pilot to broader coverage within months.
SplitMetrics Acquire was configured as the central campaign management and automation layer, supporting over 200 active campaigns and more than 200 automation rules. Configuration emphasized rule based automation for bid adjustments, budget pacing, audience segmentation, and creative testing workflows common to Marketing Automation platforms. The implementation used campaign templates, automated triggers, and scheduled rule execution to scale paid acquisition operations.
The deployment integrated with Apple Ads, specifically Apple Search Ads, bringing search signal data into automated optimization and informing keyword and creative decisions. Operational ownership sat with the SKIDOS marketing team for paid user acquisition across multiple regions, with workflows linking campaign setup, automated optimization, and reporting. SplitMetrics Acquire acted as the control plane for app store acquisition channels and campaign orchestration.
Governance introduced standardized campaign naming, a rule library, and phased rollout practices to reach full automation coverage, enabling repeatable rule iterations and monitoring. SKIDOS scaled monthly paid spend from 31,000 USD to 73,000 USD within approximately three months while improving campaign efficiency. Ongoing operations rely on automated rule iterations and monitoring to sustain optimization across markets.
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