List of STELLA Copilot Customers
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United States
Since 2010, our global team of researchers has been studying STELLA Copilot customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased STELLA Copilot for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using STELLA Copilot for Customer Engagement include: General Motors, a United States based Automotive organisation with 162000 employees and revenues of $187.44 billion, Sheehy Auto Stores, a United States based Retail organisation with 2000 employees and revenues of $2.20 billion, Tom Wood Audi Porsche, a United States based Automotive organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using STELLA Copilot, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The STELLA Copilot customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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General Motors | Automotive | 162000 | $187.4B | United States | STELLA Automotive AI | STELLA Copilot | Customer Engagement | 2025 | n/a | In 2025, General Motors added STELLA Copilot by STELLA Automotive AI to its In-Market Retail DDS program. STELLA Copilot is deployed as a Customer Engagement solution providing omnichannel customer engagement, service scheduling, and BDC automation to GM dealers across the United States. Dealer-facing modules inferred from the announcement include STELLA Copilot, STELLA Service, and STELLA Reception, configured to support conversational engagement, appointment booking, and BDC workflow orchestration. Configuration focuses on dealer-level provisioning through the IMR DDS channel and implements Customer Engagement capabilities such as session routing, automated follow up messaging, and appointment confirmation flows. The PR release highlights integrations with major dealer management systems and service scheduler vendors to synchronize customer records, appointment availability, and service history, enabling end-to-end scheduling and structured BDC handoffs. Those integration points are positioned to support data exchange for contact resolution, appointment lifecycle management, and dealer operational data synchronization consistent with Customer Engagement platform patterns. Operational scope covers GM dealers across the United States, with business functions impacted including dealer BDCs, service departments, and reception teams. Rollout and governance are executed through GM's IMR DDS program for dealer onboarding and distribution, aligning dealer workflows for omnichannel customer engagement and service scheduling. | |
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Sheehy Auto Stores | Retail | 2000 | $2.2B | United States | STELLA Automotive AI | STELLA Copilot | Customer Engagement | 2024 | n/a | In 2024, Sheehy Auto Stores deployed STELLA Copilot as a Customer Engagement application to manage inbound service calls and appointment booking across its Ford dealer locations in the United States. The implementation uses STELLA Copilot with STELLA Reception and STELLA Service oriented capabilities for call intake, voice-driven scheduling, and appointment confirmation, and STELLA reports a conversion of roughly 56 percent of booking opportunities into confirmed appointments for Ford stores in the United States. Operationally the rollout centers on fixed operations and service departments, where STELLA Copilot automates call reception, appointment creation, and confirmation workflows, and orchestrates scheduling handoffs to service advisors and shop calendars. Governance emphasized configuration of call routing rules and scheduling policies to align with dealer service windows and staffing, while training and process updates focused on front desk and service advisor interactions with the copilot assisted booking flows. | |
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Tom Wood Audi Porsche | Automotive | 10 | $1M | United States | STELLA Automotive AI | STELLA Copilot | Customer Engagement | 2023 | n/a | In 2023 Tom Wood Audi Porsche implemented STELLA Copilot in a Customer Engagement deployment to automate inbound service calls and service scheduling across its U.S. stores. The rollout targeted dealership service operations and the BDC to reduce inbound call load and enable a shift toward proactive outreach across the group's locations in the United States. STELLA Copilot was configured to manage call intake and appointment booking workflows, with inferred use of STELLA Service and STELLA Reception modules for service scheduling and reception automation. Functional capabilities included conversational intake for service requests, automated appointment confirmation and rescheduling, and receptionist task automation to offload routine scheduling from live agents. Operationally the implementation changed BDC activity mix to more than 50 percent outbound calling across the group's stores, enabling staff to focus on proactive outreach rather than reactive inbound handling. The vendor case study reports a 63 percent efficiency rate at the group's Audi store. Governance and workflow standardization aligned scheduling rules and BDC processes to support the automated intake and the new outbound-first calling model. |
Buyer Intent: Companies Evaluating STELLA Copilot
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