List of SugarCRM Sugar Sell Customers
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Since 2010, our global team of researchers has been studying SugarCRM Sugar Sell customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SugarCRM Sugar Sell for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SugarCRM Sugar Sell for Sales Automation include: Waterco, a Australia based Manufacturing organisation with 989 employees and revenues of $160.0 million, Speedpanel Systems, a Australia based Manufacturing organisation with 80 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using SugarCRM Sugar Sell, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SugarCRM Sugar Sell customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Speedpanel Systems | Manufacturing | 80 | $10M | Australia | SugarCRM | SugarCRM Sugar Sell | Sales Automation | 2025 | n/a |
In 2025, Speedpanel Systems implemented SugarCRM Sugar Sell to centralize sales, project management and installation review workflows. The SugarCRM Sugar Sell deployment was scoped as a Sales Automation initiative to align sales, field and project teams across Speedpanel’s national operations in Australia.
The implementation configured Sales Automation capabilities to log meetings, calls and notes, track installation reviews and manage materials forecasting. Project management workflows were consolidated so project managers now run post-installation review processes and on-site reporting entirely within SugarCRM Sugar Sell, using automation to reduce manual handoffs and maintain a single source of truth for each project.
The rollup consolidated multiple siloed software tools into the SugarCRM environment, enabling real-time on-site reporting and visibility for architects, builders and internal departments. Operational coverage spans design contact through final install review, with the CRM capturing interactions, installation findings and materials data to support cross-functional collaboration and coordination across regions.
Governance was tightened through a data-driven installation review process that surfaces recurring non-conformities and exposes knowledge gaps among installers, builders or regions. Those insights feed targeted learning and process adjustments, while standardized logging of interactions improves compliance outcomes and provides an auditable record of stakeholder engagement.
Speedpanel is seeing explicit outcomes reported after the SugarCRM Sugar Sell rollout, including enhanced customer experience and building compliance outcomes, up to 50 percent less administrative time, up to 30 plus hours saved per month in project management and average issue resolution accelerated by two to three days per project. The implementation positions sales, project and field teams to operate from a unified Sales Automation platform with end-to-end visibility from first design contact to final install review.
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Waterco | Manufacturing | 989 | $160M | Australia | SugarCRM | SugarCRM Sugar Sell | Sales Automation | 2023 | n/a |
In 2023, Waterco implemented SugarCRM Sugar Sell as its Sales Automation platform. The global water treatment and pool equipment manufacturer based in Sydney selected Sugar Sell Advanced to embed AI-driven workflows and predictive analytics into its commercial operations.
The deployment concentrated on Sales Automation capabilities such as lead management, opportunity and pipeline management, account and contact management, and configurable sales stages, leveraging SugarCRM Sugar Sell Advanced feature sets common to sales force automation. Configuration prioritized model-driven lead scoring, automated task orchestration for sellers, and pipeline hygiene controls to support repeatable revenue motions.
Integrations were positioned to support customer-centric buying experiences by ensuring sales automation was connected to customer records and transactional touch points, with implementation architecture designed around API-based connectivity and data synchronization patterns. The operational scope covered sales and customer experience functions across Waterco's commercial organization with a focus on aligning international selling motions to a central sales system.
Governance and rollout planning addressed sales process redesign, data governance for predictive analytics, and staged enablement to align sellers to automated workflows. Company objectives stated for the initiative included fueling revenue growth and driving exceptional customer experience through operationalized AI insights within SugarCRM Sugar Sell.
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