List of Supermetrics Customers
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Since 2010, our global team of researchers has been studying Supermetrics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Supermetrics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Supermetrics for Marketing Analytics include: JG Summit Holdings, a Philippines based Banking and Financial Services organisation with 25979 employees and revenues of $6.01 billion, Entertainment Magpie, a United Kingdom based Retail organisation with 1000 employees and revenues of $122.0 million and many others.
Contact us if you need a completed and verified list of companies using Supermetrics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Supermetrics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Entertainment Magpie | Retail | 1000 | $122M | United Kingdom | Supermetrics | Supermetrics | Marketing Analytics | 2020 | n/a |
In 2020, Entertainment Magpie implemented Supermetrics for Marketing Analytics to centralize paid media measurement and reporting across its UK and US brands. The deployment targeted the companys paid search and paid social stack, aligning campaign measurement with monthly and board-level reporting requirements.
The implementation focused on configuring Supermetrics connectors and scheduled data pipelines to extract campaign metrics, cost and conversion data, and to populate Google Data Studio dashboards. Functional capabilities implemented included automated data pulls, template-based reporting for performance analysis, and consolidated datasets to support testing plans and campaign optimization workflows.
Integrations explicitly included Google Data Studio, Google Analytics, Google Ads and Search Ads 360, with Supermetrics consolidating channel-level data into unified reporting views. Operational coverage centered on the Marketing and Paid Media teams managing Google Search, Google Shopping, Meta, TikTok and Bing accounts across both the UK and US brands, supporting bid, budget and shopping feed oversight.
Governance and process changes formalized recurring reporting cadences to the wider team and the board of investors, embedding Supermetrics-driven performance reports into forecasting and creative review workflows. Supermetrics-backed measurement was used to monitor commercial initiatives such as the newly introduced rental proposition, which achieved 59%+ revenue in its second year, and to standardize performance analysis across paid channels.
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JG Summit Holdings | Banking and Financial Services | 25979 | $6.0B | Philippines | Supermetrics | Supermetrics | Marketing Analytics | 2018 | n/a |
In 2018, JG Summit Holdings implemented Supermetrics for Marketing Analytics. The deployment centralized SEO and digital marketing measurement to support organic conversion and traffic KPIs across consumer facing business units.
Supermetrics was configured to perform connector driven data ingestion and lightweight ETL for marketing datasets, feeding standardized reporting layers and dashboards. Implementation work emphasized data engineering and data visualization, with Google Data Studio used as a primary reporting surface and automated refresh schedules established for regular reporting.
The Supermetrics implementation integrated directly with Google Analytics, Google Tag Manager, Shopify Analytics, and Google Search Console to consolidate search, tag and e commerce signals into unified dashboards. Data flows were orchestrated to combine SEO metrics with campaign and site analytics for cross functional analysis by marketing and product teams.
Operational ownership and governance were led by the inhouse SEO lead based in Ortigas, who promoted agile ways of working, taught SEO and Marketing Analytics practices to business units in e commerce, retail, bank and finance, real estate and FMCG, and led growth hacking and training activities. Dashboard stewardship, campaign analysis workflows, and training were embedded into marketing and product workflows as part of the rollout.
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Buyer Intent: Companies Evaluating Supermetrics
- Lifesight, a Singapore based Professional Services organization with 280 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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