List of Swan Touchpoint TRIMS CRM Customers
Waterlooville, PO7 7XY,
United Kingdom
Since 2010, our global team of researchers has been studying Swan Touchpoint TRIMS CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Swan Touchpoint TRIMS CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Swan Touchpoint TRIMS CRM for CRM include: Voisins Jersey, a Jersey based Retail organisation with 100 employees and revenues of $25.0 million, Silvermere Golf United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 50 employees and revenues of $5.0 million, Chepstow Garden Centre United Kingdom, a United Kingdom based Retail organisation with 25 employees and revenues of $4.0 million, W J French & Son United Kingdom, a United Kingdom based Retail organisation with 12 employees and revenues of $2.0 million, Smarty Schoolwear United Kingdom, a United Kingdom based Retail organisation with 23 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Swan Touchpoint TRIMS CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Swan Touchpoint TRIMS CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Chepstow Garden Centre United Kingdom | Retail | 25 | $4M | United Kingdom | Swan Retail | Swan Touchpoint TRIMS CRM | CRM | 2023 | n/a |
In 2023, Chepstow Garden Centre implemented Swan Touchpoint TRIMS CRM to centralize customer loyalty and engagement for its retail operations in the United Kingdom. The deployment extended the retailer's Swan SRS TRIMS back office and Cygnus EPOS footprint to add CRM and loyalty orchestration.
The implementation configured Swan Touchpoint TRIMS CRM to support an integrated Gardener's Club loyalty program that operates across online and in store channels, enabling customers to view balances, earn points and access offers. The solution's functional scope included customer profile management, loyalty balance tracking, reward rules configuration and promotional targeting tied to transactional data.
Integration points included the Swan SRS TRIMS back office for centralized data and the Cygnus EPOS for in store transaction capture, with the online channel linked to present balances and offers to customers. Operational coverage focused on store level retail operations and customer marketing workflows at the Chepstow Garden Centre site.
Governance consolidated loyalty operations into the back office, standardizing balance reconciliation and promotional orchestration across channels and aligning store operations with marketing for cross channel campaigns. The case study reports that the integrated loyalty deployment improved CRM capabilities and cross channel promotions.
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Silvermere Golf United Kingdom | Leisure and Hospitality | 50 | $5M | United Kingdom | Swan Retail | Swan Touchpoint TRIMS CRM | CRM | 2021 | n/a |
In 2021 Silvermere Golf United Kingdom implemented Swan Touchpoint TRIMS CRM as part of a broader Swan Retail deployment. The August 2021 rollout paired Swan SRS Cygnus point of sale and order management with the FUSE customer loyalty application and integrated ordering, consolidating customer interactions across UK stores and online channels to serve CRM business functions such as customer profile management and loyalty management.
Deployment components included SRS Cygnus for transaction capture and order orchestration, FUSE for loyalty enrollment and rewards processing, and CRM capabilities for unified customer records and transaction history, consistent with the CRM category. Configuration work emphasized mapping loyalty identifiers to guest profiles, linking in-store and online orders to single customer records, and provisioning loyalty rules within the FUSE application and CRM data model.
Integrations focused on integrated ordering streams between storefronts and ecommerce, loyalty redemption workflows, and synchronization of transaction data into the Swan CRM layer across Silvermere Golf United Kingdom sites. The case study emphasizes the FUSE loyalty integration, and the use of Swan Touchpoint TRIMS CRM is inferred from the SRS and FUSE deployment, indicating centralized CRM stewardship for membership communications, retail operations, and e-commerce order management.
The source documents explicitly report operational efficiencies and improved customer experience as outcomes of the Swan SRS and FUSE integration across its UK stores and online channels. Governance and operational coverage centered on retail and online commerce teams, with CRM functions serving membership, sales reconciliation, and customer engagement workflows.
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Smarty Schoolwear United Kingdom | Retail | 23 | $1M | United Kingdom | Swan Retail | Swan Touchpoint TRIMS CRM | CRM | 2017 | n/a |
In 2017, Smarty Schoolwear in the United Kingdom implemented Swan Touchpoint TRIMS CRM, deploying Swan TRIMS back-office alongside Cygnus EPOS across its UK stores to centralise customer records, stock control and store card functionality. The deployment positioned Swan Touchpoint TRIMS CRM as the customer and loyalty layer within the retailer's back office environment, supporting customer data consolidation and store level card workflows.
Implementation scope focused on retail store operations and centralised back office processing, with the Swan TRIMS back office providing inventory control and order retrieval orchestration. Use of the Swan Touchpoint TRIMS CRM loyalty and customer module is inferred from the vendor case study, since the study describes centralised customer data, store cards and integrated order and customer workflows rather than naming the module explicitly.
Integrations were implemented between Swan TRIMS back office and Cygnus EPOS to synchronise customer records, store card status and order lines between store terminals and central inventory. Operational coverage included all UK stores, with the combined TRIMS and EPOS architecture enabling unified customer profiles, store level fulfilment actions and consolidated stock visibility for store associates and back office staff.
Governance changes reflected centralising customer record ownership and standardising store card issuance and order retrieval processes, moving transactional and loyalty workflows into the Swan TRIMS CRM and TRIMS back office. The vendor case study reports that the integrated TRIMS and Cygnus EPOS deployment helped reduce stock holding and speed order retrieval, outcomes that align directly with the implemented centralised customer and inventory controls.
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Retail | 100 | $25M | Jersey | Swan Retail | Swan Touchpoint TRIMS CRM | CRM | 2022 | n/a |
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Retail | 12 | $2M | United Kingdom | Swan Retail | Swan Touchpoint TRIMS CRM | CRM | 2021 | n/a |
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