List of Symphony EYC Customers
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United States
Since 2010, our global team of researchers has been studying Symphony EYC customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Symphony EYC for Customer Support from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Symphony EYC for Customer Support include: Hy-Vee, a United States based Retail organisation with 93000 employees and revenues of $12.00 billion, Musgrave, a Ireland based Distribution organisation with 45000 employees and revenues of $5.00 billion and many others.
Contact us if you need a completed and verified list of companies using Symphony EYC, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Symphony EYC customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hy-Vee | Retail | 93000 | $12.0B | United States | SymphonyAI | Symphony EYC | Customer Support | 2015 | n/a |
In 2015, Hy-Vee began working with Symphony EYC to implement Symphony EYC as a Customer Support application focused on shopper analytics and personalized communications. The engagement was structured as a multi-year deployment to deliver analytics, reporting and behavior-driven messaging using Symphony EYC’s customer-centric retail capabilities.
Deployment emphasized behavioral analytics and robust reporting modules, combined with the vendor’s Amplify personalization platform. Functional capabilities implemented include shopper segmentation and behavioral insight generation, identification of unmet shopper needs for store brand development, brand portfolio optimization across tiers and pack sizes, and 1-2-1 personalized messaging that targets both national and store brands.
Operational coverage centered on merchant and category management, marketing and store brands teams, leveraging Hy-Vee customer data through Symphony EYC’s proprietary technology. The implementation supported decision workflows for merchandising, assortment planning, pricing and promotional planning by surfacing customer lifestyle preferences and basket drivers for those business functions.
Governance followed a phased, multi-year engagement model with extensions to include the Amplify solution for ongoing personalization and communications. Outcomes described by the engagement include better assortments, more effective pricing and promotions, and strengthened customer loyalty with increased sales and new customers for branded and private label products.
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Musgrave | Distribution | 45000 | $5.0B | Ireland | SymphonyAI | Symphony EYC | Customer Support | 2013 | n/a |
In 2013, Musgrave implemented Symphony EYC as a Customer Support application, configuring the Symphony EYC Customer Insights solution to analyze data from its Real Rewards loyalty programme. The deployment was positioned to convert loyalty signals into actionable insight so commercial teams could identify which products and promotions resonate with repeat customers.
Symphony EYC was implemented with a focus on customer insights, promotion performance analytics, and supplier collaboration capabilities, enabling audience segmentation and CRM-aligned reporting. The platform was configured to surface popular SKUs and promotion patterns for category managers and marketing teams, supporting targeted assortment and promotion planning.
Governance for the implementation was anchored in Musgrave's Loyalty Insights & CRM function, with the Loyalty Insights & CRM Manager coordinating usage by commercial teams and sharing insight with supplier partners. The configuration emphasized operationalizing loyalty data to work closely with suppliers and to take a more tailored approach to meeting customer expectations.
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