List of Terra Recopensas Customers
Mexico City, 05349,
Mexico
Since 2010, our global team of researchers has been studying Terra Recopensas customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Terra Recopensas for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Terra Recopensas for Customer Loyalty include: Walmart Mexico, a Mexico based Retail organisation with 233594 employees and revenues of $39.33 billion, Farmacias Guadalajara, a Mexico based Retail organisation with 62580 employees and revenues of $6.17 billion, Coppel Corporation, a Mexico based Retail organisation with 16000 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using Terra Recopensas, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Terra Recopensas customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Coppel Corporation | Retail | 16000 | $1.1B | Mexico | Terra Networks | Terra Recopensas | Customer Loyalty | 2023 | n/a |
In 2023, Coppel Corporation deployed Terra Recopensas to manage Customer Loyalty across its retail operations in Mexico. The implementation was positioned to support loyalty, incentives and digital rewards and catalog redemptions as part of Coppel's CRM and marketing initiatives, aligning the Terra Recopensas application with customer engagement workflows and program administration.
Terra Recopensas was configured to operate core Customer Loyalty capabilities including membership enrollment and profile management, points accrual and redemption workflows, a rewards catalog and digital voucher issuance, and campaign segmentation and execution. Configuration work emphasized rule-driven incentive management and a loyalty ledger to reconcile accruals and redemptions, reflecting standard Customer Loyalty functional modules used by retail chains.
Operational integration focused on exchanging customer and transaction events with Coppel's CRM and customer database, and linking rewards and redemption flows to point of sale and e-commerce channels to enable in-store and online redemptions. Data flows were designed to support promotional targeting and to feed marketing campaign lists, maintaining consistent customer identifiers across channels.
Program governance was established under marketing and loyalty operations, with defined processes for rewards issuance, catalog updates and campaign approvals. Rollout work prioritized channel enablement in Mexico and included operational training for store teams and marketing users to manage redemptions and campaign execution within Terra Recopensas.
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Farmacias Guadalajara | Retail | 62580 | $6.2B | Mexico | Terra Networks | Terra Recopensas | Customer Loyalty | 2023 | n/a |
In 2023, Farmacias Guadalajara deployed Terra Recompensas from Terra Networks as a Customer Loyalty platform. The deployment was executed as a SaaS-style loyalty rollout to support customer engagement and incentive programs across the retailer's Mexico operations.
Terra Recompensas was configured to deliver core loyalty capabilities including customer enrollment and profile management, points accrual and redemption, digital couponing, and a rewards catalog for redemptions. Campaign orchestration and segmentation workflows were implemented to enable targeted promotions and catalog redemptions across digital channels and point of sale, reflecting standard Customer Loyalty functional modules such as reward catalog management and coupon distribution.
Operational scope centered on the retail and pharmacy CRM and marketing teams in Mexico, with configuration of in-store and digital redemption flows and integration touchpoints into existing CRM and point of sale processes. Governance emphasized centralized campaign approval and segmented rollout aligned to marketing operations, with the 2023 timeline noted as the estimated start and go-live window for the Terra Recompensas SaaS deployment.
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Walmart Mexico | Retail | 233594 | $39.3B | Mexico | Terra Networks | Terra Recopensas | Customer Loyalty | 2023 | n/a |
In 2023, Walmart Mexico is listed as a commercial client of Terra Networks and is inferred to leverage Terra Recopensas for Customer Loyalty to support CRM and marketing initiatives such as rewards, digital redemption and promotional catalogs across the Mexican retail market. This association is drawn from Terra Empresas' customer listing and the Recompensas product description on Terra's product site, and the implementation year is estimated as 2023 consistent with a typical SaaS deployment.
Terra Recopensas usage is framed around core Customer Loyalty functional modules, including rewards management, digital redemption workflows and promotional catalog management, with standard category-aligned capabilities for enrollment, campaign configuration and rules-driven reward logic. Configuration likely emphasizes program rule definition, digital coupon and catalog publishing, and customer segmentation to enable targeted marketing and redemption flows.
Operational coverage is focused on CRM and marketing teams within Walmart Mexico and spans both digital channels and in-store redemption touchpoints, aligning loyalty orchestration with point of sale and digital engagement pathways. Integrations are expected with CRM and marketing systems for campaign orchestration and with channel endpoints for redemption processing, though no specific third-party integrations are disclosed in the source material.
Governance and rollout are inferred to follow a SaaS-style program model with centralized campaign and catalog governance by CRM and marketing, and phased activation across Walmart Mexico operations to manage rules, approvals and catalog updates. The narrative centers on Terra Recopensas as the Customer Loyalty application linked to Walmart Mexico for rewards, redemption and promotional catalog capabilities.
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