List of The Hotels Network BenchDirect Customers
Barcelona, 08021,
Spain
Since 2010, our global team of researchers has been studying The Hotels Network BenchDirect customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased The Hotels Network BenchDirect for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using The Hotels Network BenchDirect for Marketing Analytics include: Nordic Choice Hotels AS, a Norway based Leisure and Hospitality organisation with 16000 employees and revenues of $4.00 billion, Centara Hotels & Resorts, a Thailand based Leisure and Hospitality organisation with 9000 employees and revenues of $2.25 billion, Strawberry, a Norway based Leisure and Hospitality organisation with 18000 employees and revenues of $1.32 billion, Hoteles City Express, a Mexico based Leisure and Hospitality organisation with 4034 employees and revenues of $1.03 billion, EVT, a Australia based Leisure and Hospitality organisation with 9000 employees and revenues of $813.0 million and many others.
Contact us if you need a completed and verified list of companies using The Hotels Network BenchDirect, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The The Hotels Network BenchDirect customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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24 by AvenidA | Leisure and Hospitality | 20 | $1M | Austria | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2021 | n/a |
In 2021, 24 by AvenidA deployed The Hotels Network BenchDirect on its website. The Hotels Network BenchDirect is operating as a Marketing Analytics solution embedded in the property website to capture session behavior, onsite conversion signals, and competitive benchmarking data for direct booking optimization. The implementation focuses on the direct booking channel for the leisure and hospitality property, aligning marketing and revenue functions around web-driven demand capture and price transparency insights.
The implementation leverages standard client-side embedding and vendor-hosted configuration, with The Hotels Network BenchDirect providing modules for benchmarking, onsite messaging, and conversion analytics that feed into operational decision making. Configuration and reporting ownership is concentrated with the hotel's marketing and revenue management activities, using the vendor console for segment rules, message templates, and reporting views. Governance is light weight and operationally centered on the website booking flow, with changes pushed via the vendor interface and web content updates coordinated between marketing and front office staff.
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4R Hotels Spain | Leisure and Hospitality | 300 | $45M | Spain | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2018 | n/a |
In 2018, 4R Hotels Spain implemented The Hotels Network BenchDirect as part of its Marketing Analytics on the corporate website. The deployment targeted measurement of direct booking performance and competitive rate visibility across the group’s Spanish properties.
The Hotels Network BenchDirect was configured to capture direct channel metrics, surface competitive benchmarking data, and deliver dashboards for revenue management and digital marketing stakeholders. Implementation included site-level script deployment and tag-based instrumentation aligned to booking funnel steps to record conversion and rate parity indicators, and configuration of reporting views for commercial teams.
Operational ownership was assigned to revenue management and e-commerce teams, with insights routed to marketing and distribution functions across the hotel portfolio. Governance established a regular reporting cadence and consolidated dashboards to coordinate price checks and direct channel activities using The Hotels Network BenchDirect on their website.
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86 Cannon | Leisure and Hospitality | 12 | $1M | United States | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2020 | n/a |
In 2020, 86 Cannon implemented The Hotels Network BenchDirect on their website. The Hotels Network BenchDirect provides Marketing Analytics capabilities to the small leisure and hospitality operator, bringing website-level benchmarking, audience analytics, and conversion insight consistent with Marketing Analytics solutions.
Deployment centered on site-level instrumentation for direct booking channels, with configuration scoped for web tagging and vendor dashboard access to surface comparative performance metrics. The implementation targets marketing and revenue-facing functions within the 12 person U.S. property, with governance and operational ownership maintained at the marketing or operations lead due to the small organizational scale.
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A Sunset Chateau | Leisure and Hospitality | 20 | $4M | United States | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2021 | n/a |
In 2021 A Sunset Chateau deployed The Hotels Network BenchDirect on its public website to establish a Marketing Analytics capability supporting direct bookings and onsite marketing for the small hospitality property. The Hotels Network BenchDirect was instrumented via client side page tagging and embedded scripts to capture session behaviors, booking funnel events, and onsite message interactions, centralizing analytics for the companys marketing and reservations functions.
Configuration emphasized benchmarking dashboards and conversion funnel visualization within The Hotels Network BenchDirect, with segmentation by channel and guest behavior and rule based message targeting managed through the BenchDirect console. Operational governance was assigned to the propertys marketing lead and reservations manager, rollout was staged across core booking pages and content pages, and tag governance and content frequency controls were documented to maintain message relevance. This implementation establishes a clear A Sunset Chateau The Hotels Network BenchDirect Marketing Analytics relationship that supports marketing and reservations operations on the website.
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Abama Hotels | Leisure and Hospitality | 470 | $118M | Spain | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2021 | n/a |
In 2021, Abama Hotels implemented The Hotels Network BenchDirect. The Hotels Network BenchDirect is deployed as a Marketing Analytics application on Abama Hotels' public website to instrument direct booking behavior and site performance.
The implementation used web level instrumentation and benchmarking modules typical of Marketing Analytics, collecting funnel metrics, visitor segmentation, and comparative KPI dashboards for direct channel performance. Configuration focused on conversion funnel tracking, benchmarking against aggregated industry baselines, and dashboarded reporting to surface campaign and pricing signals for commercial teams.
Integration was executed on the website via client side tagging and centralized reporting dashboards, with data surfaced to marketing and ecommerce teams for operational monitoring and campaign adjustments. Operational ownership rested with central marketing and ecommerce teams, who managed tagging, dashboard configuration, and reporting cadence.
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Leisure and Hospitality | 300 | $60M | Spain | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2021 | n/a |
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Leisure and Hospitality | 21 | $1M | Portugal | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2021 | n/a |
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Leisure and Hospitality | 35 | $2M | Portugal | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2022 | n/a |
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Leisure and Hospitality | 45 | $2M | Mexico | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2020 | n/a |
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Leisure and Hospitality | 25 | $5M | Switzerland | The Hotels Network | The Hotels Network BenchDirect | Marketing Analytics | 2025 | n/a |
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Buyer Intent: Companies Evaluating The Hotels Network BenchDirect
- Sparrow Properties, a United States based Construction and Real Estate organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Sparrow Properties | Construction and Real Estate | 10 | $1M | United States | 2026-03-28 |