List of TradeTracker Platform Customers
Almere, 1327 GA,
Netherlands
Since 2010, our global team of researchers has been studying TradeTracker Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TradeTracker Platform for Partner Relationship Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TradeTracker Platform for Partner Relationship Management include: HEMA, a Netherlands based Retail organisation with 17000 employees and revenues of $4.25 billion, Transavia, a France based Transportation organisation with 2004 employees and revenues of $1.19 billion, Momondo Denmark, a Denmark based Leisure and Hospitality organisation with 68 employees and revenues of $77.0 million and many others.
Contact us if you need a completed and verified list of companies using TradeTracker Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TradeTracker Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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HEMA | Retail | 17000 | $4.3B | Netherlands | TradeTracker | TradeTracker Platform | Partner Relationship Management | 2014 | n/a | In 2014, HEMA implemented the TradeTracker Platform as its affiliate network, deploying a Partner Relationship Management solution to run campaigns across Germany, France, Belgium and the United Kingdom starting in October 2014. The rollout targeted HEMA’s performance marketing channel across multiple European markets, with the Dutch program added exclusively in 2018, and centralized affiliate operations under the TradeTracker Platform for campaign orchestration and publisher engagement. The implementation configured core Partner Relationship Management capabilities including affiliate campaign management, publisher onboarding and management, click and conversion tracking, and attribution configuration. HEMA moved the program away from a Last-Click model and implemented a Real/Custom Attribution model within the TradeTracker Platform, aligning tracking, reporting, and payout logic to multi-touch performance attribution. Operational coverage focused on marketing and performance teams across the specified European markets, using the TradeTracker Platform to manage cross-border publisher relationships and content partnerships. The platform supported campaign segmentation by market and publisher type, and provided centralized reporting for multi-country campaign visibility in the performance marketing channel. Attribution governance and commission workflows were revised as part of the implementation, reflecting the shift to Real/Custom Attribution and enabling differentiated reward rules for content publishers. The move to the TradeTracker Platform and the new attribution model corresponded with a 30% increase in revenue and a 75% rise in active content publishers in the performance marketing channel for HEMA, outcomes reported by the vendor case study. | |
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Momondo Denmark | Leisure and Hospitality | 68 | $77M | Denmark | TradeTracker | TradeTracker Platform | Partner Relationship Management | 2015 | n/a | In 2015, Momondo Denmark implemented the TradeTracker Platform as a Partner Relationship Management solution to run affiliate marketing and partner referral programs. The deployment established a customized click-out plus CPS model to reward affiliates for referral clicks and downstream purchases as part of Momondo Denmark marketing and partnership efforts. The TradeTracker Platform implementation centered on affiliate tracking and commission automation, with configuration for click-out tracking, CPS settlement rules, campaign configuration, and reporting dashboards. Standard Partner Relationship Management capabilities were used to define campaign level commission rules and to segment affiliate channels, enabling program-specific payout logic and conversion attribution workflows. Operational scope began in Denmark in 2015 and expanded across multiple European markets from 2016 onward, with the TradeTracker Platform instrumenting referral click flows and downstream purchase tracking across those markets. The system supported marketing and partnership teams by centralizing partner program management and providing consolidated reporting for cross market campaign performance. Governance emphasized campaign level rules and centralized partner program oversight, with rollout staged by market and the evolved model iterated from 2016 onward to improve campaign efficiency. The evolved TradeTracker Platform model from 2016 onward helped Momondo increase revenue from its partner programs by 177 percent across their markets between 2016 and 2017. | |
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Transavia | Transportation | 2004 | $1.2B | France | TradeTracker | TradeTracker Platform | Partner Relationship Management | 2018 | n/a | In 2018, Transavia implemented TradeTracker Platform to expand its affiliate channel and enact a full customer-journey attribution strategy across its European marketing operations. The TradeTracker Platform, a Partner Relationship Management application, was deployed in April 2018 to centralize affiliate program controls and scale publisher engagement. Configuration work established a Time-Decay attribution model to allocate credit across touchpoints and to operationalize customer-journey attribution. The implementation leveraged Partner Relationship Management capabilities to recruit and manage publishers, configure commission rules, track campaign performance, and enable campaign-level reporting and publisher segmentation. Operational scope targeted the affiliate channel across Europe and focused on publisher recruitment and performance governance. TradeTracker helped scale publisher recruitment to more than 500 active publishers and the deployment produced double-digit uplifts in affiliate-driven traffic and revenue within the first 18 months, as reported by the vendor. Governance and process changes centralized partner relationship management and embedded attribution-informed optimization into marketing workflows, supporting ongoing recruitment, commission adjustments, and performance monitoring. The implementation aligned TradeTracker Platform functionality with Transavia marketing operations to sustain affiliate program growth. |
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