List of Trax Retail Customers
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Since 2010, our global team of researchers has been studying Trax Retail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Trax Retail for Retail Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Trax Retail for Retail Management include: Sanofi, a France based Life Sciences organisation with 82878 employees and revenues of $47.74 billion, Henkel, a Germany based Consumer Packaged Goods organisation with 53000 employees and revenues of $23.00 billion, Auchan Portugal, a Portugal based Retail organisation with 9000 employees and revenues of $1.70 billion and many others.
Contact us if you need a completed and verified list of companies using Trax Retail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Trax Retail customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Auchan Portugal | Retail | 9000 | $1.7B | Portugal | Trax Retail | Trax Retail | Retail Management | 2020 | n/a |
In 2020, Auchan Portugal deployed Trax Retail autonomous shelf monitoring solutions across its Portuguese supermarkets. The public announcement in July 2020 described a progressive rollout covering Auchan Retail Portugal's 34 supermarkets and hypermarkets in Portugal, with the engagement aimed at automating in store data collection and improving shelf availability.
The Trax Retail implementation leverages robotic units and fixed camera based computer vision to capture aisle and shelf images multiple times daily, producing image based inventory and shelf compliance insights. This implementation maps to the Retail Management category and directly supports store operations and inventory and shelf monitoring business functions.
Operational architecture centers on in store image capture devices operating across aisles, with image ingestion into Trax Retail analytics to generate actionable insights for store teams. Implemented capabilities include scheduled autonomous image capture, vision driven shelf availability detection and exception identification, with outputs routed into store operations workflows for replenishment and compliance checks.
Rollout governance followed a progressive deployment model across all 34 sites in Portugal, with operational scope concentrated on store operations and inventory teams. The project emphasizes recurring in store data collection, with robots capturing aisle and shelf imagery multiple times per day to inform day to day shelf availability decisions.
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Henkel | Consumer Packaged Goods | 53000 | $23.0B | Germany | Trax Retail | Trax Retail | Retail Management | 2019 | n/a |
In 2019, Henkel implemented Trax Retail to support Retail Management for category and in-store execution across Germany. The deployment used Trax Image Recognition to monitor SKU-level distribution and merchandising compliance, with an explicit objective to accelerate field audits and free sales representatives for revenue generating tasks.
Trax Retail was configured to monitor over 900 SKUs across approximately 2,500 stores, delivering automated shelf image capture analysis, out-of-stock detection, and merchandising compliance scoring for category managers. The implementation centralized shelf-level reporting and operational dashboards to surface SKU availability and compliance exceptions to in-store execution teams.
Operational coverage focused on German stores and category and in-store execution processes, embedding image-based audits into existing field audit workflows to reduce manual planogram checks and reallocate store visit effort toward commercial activities. Rollout was executed at scale across roughly 2,500 locations, establishing recurring monitoring and compliance cadence for merchandising governance.
According to the Trax case study, the deployment produced a 4.3% reduction in out-of-stocks and a 2.1% uplift in sales. Trax Retail provided Henkel with SKU-level visibility and automated merchandising enforcement used by category managers and field teams to maintain in-store execution standards.
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Sanofi | Life Sciences | 82878 | $47.7B | France | Trax Retail | Trax Retail | Retail Management | 2017 | n/a |
In 2017, Sanofi implemented Trax Retail as part of its Perfect Store retail-execution program to digitize shelf audits and strengthen in-store execution. Trax Retail, classified under Retail Management, was deployed across 75,000 stores in over 30 countries, led from France and focused on the sales / retail execution process area.
The technical deployment emphasized image-driven workflows using the Trax Image Recognition and Trax Execution modules, instrumenting mobile image capture, automated shelf compliance scoring, assortment verification, and execution task workflows. Configuration centered on capture-to-insight pipelines and centralized analytics to surface store level compliance and execution exceptions, consistent with standard Retail Management functional capabilities.
Integration specifics are not enumerated in the source, the rollout prioritized operational coverage and standardized retail execution protocols, with governance and multi-country coordination directed from France and local market execution teams. The implementation standardized audit protocols, reporting cadence, and field execution workflows to unify shelf audit methodology across markets.
Reported outcomes on the vendor case page included a 17% sales uplift in perfectly executed stores and a 2% year-over-year sales increase in 2018. The case documents module usage of Trax Image Recognition and Trax Execution and positions Trax Retail as a large scale, image-centric retail execution deployment supporting sales and field operations.
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