List of Verenia CPQ Customers
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United States
Since 2010, our global team of researchers has been studying Verenia CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Verenia CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Verenia CPQ for Configure Price Quote (CPQ) include: Freedman Seating Company, a United States based Manufacturing organisation with 550 employees and revenues of $142.2 million, Bennington Pontoon Boats, a United States based Manufacturing organisation with 500 employees and revenues of $100.0 million, Elliott Tool Technologies, a United States based Manufacturing organisation with 80 employees and revenues of $13.0 million, KZ-RV, a United States based Retail organisation with 50 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using Verenia CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Verenia CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bennington Pontoon Boats | Manufacturing | 500 | $100M | United States | Verenia | Verenia CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
In 2018, Bennington Pontoon Boats implemented Verenia CPQ. The Verenia CPQ deployment targeted Configure Price Quote (CPQ) workflows to standardize sales quoting, complex product configuration, and pricing across its manufacturing operations. The implementation was designed to support handoffs between sales and operations in the quote lifecycle.
Implementation work included extensive CPQ customizations to capture Bennington's modular boat configurations and embedded pricing logic, and to build quote templates and approval workflows. The team configured pricing rules, product bundles, and guided selling flows, and automated quote generation and document output consistent with Configure Price Quote (CPQ) functional patterns. Database administration responsibilities included SQL Server and MySQL schema support to manage CPQ transactional data.
Integration architecture linked Verenia CPQ to Macola ERP for order transfer and inventory validation, with database-level interactions and ETL touchpoints implemented by the internal development team. Analytics and reporting were instrumented through QlikView, consuming CPQ and ERP datasets for configuration-level reporting and operational dashboards. The deployment environment used AWS-hosted infrastructure for application services and virtual machines supporting the Verenia CPQ environment.
Governance activities extended to SOX planning and controls as the company prepared for transition related to its corporate parent, requiring formalization of approval workflows and audit trails inside Verenia CPQ. Operational coverage focused on sales, finance, and manufacturing order capture processes, with system administration, DBA, and analytics roles retained internally. Verenia CPQ was embedded into the quote to order workflow at Bennington Pontoon Boats and supported by cloud operations and reporting functions.
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Elliott Tool Technologies | Manufacturing | 80 | $13M | United States | Verenia | Verenia CPQ | Configure Price Quote (CPQ) | 2015 | n/a |
In 2015, Elliott Tool Technologies deployed Verenia CPQ using Verenia's cloud EosCloudStore to address Configure Price Quote (CPQ) and eCommerce requirements for its manufacturing operations. Elliott Tool Technologies is a U.S.-based manufacturer with approximately 80 employees and $13,000,000 in revenue.
The Verenia CPQ implementation configured core CPQ and eCommerce capabilities including product configuration, guided selling, pricing and quote generation, and an online ordering storefront. Deployment used Verenia's cloud architecture to centralize configuration rules and pricing logic in EosCloudStore, enabling streamlined quote-to-order workflows.
Verenia CPQ was integrated with Elliott Tool's existing CRM and ERP systems to synchronize customer, pricing and order data, supporting sales and channel ordering processes across the U.S. The vendor announcement described the rollout as improving quoting and ordering processes for sales and channel partners.
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Freedman Seating Company | Manufacturing | 550 | $142M | United States | Verenia | Verenia CPQ | Configure Price Quote (CPQ) | 2015 | n/a |
In 2015, Freedman Seating Company implemented Verenia CPQ to streamline complex product configuration, quoting and order generation for its transportation seating business in North America. Verenia CPQ is a Configure Price Quote (CPQ) application and the deployment targeted sales and order workflows to improve quote accuracy and sales efficiency.
The implementation centered on Verenia's EosCPQ configurator and quoting engine, capturing multi-attribute seat configurations, enforcing product rules, automating price calculations, and producing standardized quote documents. Functional capabilities emphasized guided configuration for configurable seating options, programmatic pricing logic, and automated quote-to-order document generation consistent with Configure Price Quote (CPQ) category workflows.
Vendor materials and customer testimonial support an inferred integration profile, with the CPQ connected to Freedman Seating Company's CRM and ERP systems to persist quote records and to push configured orders into order management and fulfillment processes. Operational coverage focused on North American sales teams and order management, creating a single configurator-led workflow that bridged sales quoting and back-end order entry.
Configuration governance and version control were established to manage product rules and pricing updates, aligning configuration stewardship with sales and operations stakeholders. Outcomes stated by Freedman and the vendor included improved sales efficiency and higher quote accuracy following the Verenia CPQ implementation.
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Retail | 50 | $6M | United States | Verenia | Verenia CPQ | Configure Price Quote (CPQ) | 2015 | n/a |
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Buyer Intent: Companies Evaluating Verenia CPQ
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