List of ViB SmartSend Customers
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Since 2010, our global team of researchers has been studying ViB SmartSend customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ViB SmartSend for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ViB SmartSend for Marketing Automation include: Cloudera, a United States based Professional Services organisation with 2728 employees and revenues of $783.0 million, OffSec, a United States based Professional Services organisation with 1000 employees and revenues of $250.0 million, AtScale, a United States based Professional Services organisation with 170 employees and revenues of $18.0 million and many others.
Contact us if you need a completed and verified list of companies using ViB SmartSend, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ViB SmartSend customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AtScale | Professional Services | 170 | $18M | United States | ViB | ViB SmartSend | Marketing Automation | 2023 | n/a |
In 2023, AtScale implemented ViB SmartSend to support webinar demand generation as part of its Marketing Automation efforts. AtScale used ViB SmartSend, referenced as ViB Emails, to orchestrate targeted email campaigns and branded landing-page engagement that produced 519 net-new live webinar registrations.
The marketing organization scaled the deployment by doubling ViB SmartSend credits after initial success, reflecting a credit-based throughput scaling approach. Campaign capabilities emphasized automated email sequencing, landing-page driven registration tracking, and engagement monitoring, and AtScale reported consistent engagement with no audience fatigue.
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Cloudera | Professional Services | 2728 | $783M | United States | ViB | ViB SmartSend | Marketing Automation | 2025 | n/a |
In 2025, Cloudera ran a pilot of ViB SmartSend to improve webinar attendance. Cloudera deployed ViB SmartSend, a Marketing Automation application, to support the marketing function's webinar programs and to optimize registration and engagement workflows. The pilot targeted attendee lists using segmentation aligned to Cloudera's ideal customer profile and emphasized personalized email campaigns and automated follow up sequences to increase qualified registrants.
The implementation emphasized Marketing Automation capabilities such as campaign orchestration, segmentation and personalization, automated follow ups, and engagement analytics to drive webinar attendance. Operational scope was centered on the marketing organization and webinar programs, with process changes to prioritize ICP aligned targeting and qualification of registrants. ViB SmartSend delivered approximately 30% more registrants than anticipated, produced higher quality attendees that matched Cloudera's ideal customer profile, and increased webinar engagement.
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OffSec | Professional Services | 1000 | $250M | United States | ViB | ViB SmartSend | Marketing Automation | 2023 | n/a |
In 2023, OffSec implemented ViB SmartSend as a Marketing Automation application to support its Marketing function. The implementation focused on email-driven webinar promotion and meeting generation to populate the pipeline, with the ViB SmartSend email program used to execute monthly webinar outreach and appointment scheduling workflows.
The deployment centered on two functional capabilities, ViB Emails and ViB Appointments, configured to run recurring campaign cadences. ViB Emails delivered targeted sends for webinar registration, while ViB Appointments handled meeting booking workflows and downstream conversion tracking. Configuration emphasized campaign templates, automated registration capture, and scheduling automation consistent with Marketing Automation practices.
Operational scope covered the marketing organization and webinar programs, where each send typically produced roughly 50 plus registrations and generated about 35 meetings that were tracked and converted into 10 opportunities. Governance and workflow aligned marketing campaign ownership with a defined sales handoff, enabling meetings to be qualified into opportunities and tracked through the sales engagement process. ViB SmartSend was therefore positioned as the central Marketing Automation tool orchestrating email outreach, appointment generation, and lead handoff for OffSec in 2023.
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