List of Walmart Plus Customers
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United States
Since 2010, our global team of researchers has been studying Walmart Plus customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Walmart Plus for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Walmart Plus for Customer Loyalty include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Paramount Global, a United States based Media organisation with 18600 employees and revenues of $29.21 billion, Expedia, a United States based Professional Services organisation with 16500 employees and revenues of $13.69 billion and many others.
Contact us if you need a completed and verified list of companies using Walmart Plus, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Walmart Plus customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Expedia | Professional Services | 16500 | $13.7B | United States | In-House Applications | Walmart Plus | Customer Loyalty | 2023 | n/a |
In 2023, Expedia provided a white label travel booking capability embedded within Walmart Plus, extending Customer Loyalty functionality for CRM and loyalty operations in the United States. The Expedia-powered benefit launched that year as an integrated member offering inside the Walmart Plus application, explicitly linking travel booking to Walmart Cash accrual for members.
The implementation delivered discrete booking modules for hotels, flights, rentals, and activities, and incorporated a Walmart Cash earning mechanic that credits member accounts on qualifying travel purchases. Expedia exposed its booking flow as a white label capability inside Walmart Plus digital channels, aligning booking UX with Walmart Plus membership screens and loyalty entitlements.
Operational integration focused on loyalty and CRM touch points, ensuring Walmart Cash is tracked and attributed to Walmart Plus member accounts within the United States. The rollout was positioned as a member benefit in 2023, intended to deepen engagement across Walmart Plus digital channels and enable members to earn Walmart Cash on travel bookings.
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Paramount Global | Media | 18600 | $29.2B | United States | In-House Applications | Walmart Plus | Customer Loyalty | 2022 | n/a |
In 2022 Paramount Global integrated Paramount+ streaming access into Walmart Plus, embedding Paramount+ Essential as a bundled benefit within the Customer Loyalty offering. The integration provisioned Paramount+ subscriptions for Walmart Plus members in the United States as part of a membership benefits expansion.
Implementation centered on entitlement and subscription provisioning workflows, linking Paramount+ access into Walmart Plus membership accounts. Configuration aligned Paramount+ Essential licensing to membership status, and workflows were extended to support benefit enrollment and verification for members, consistent with Customer Loyalty entitlement management practices.
The initiative was operated as a partnership between Paramount Global and Walmart, and it went live in 2022 across the United States. Business functions impacted included CRM, member acquisition and member retention, with the inclusion of streaming content expanding Walmart Plus benefits and the loyalty value proposition.
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Walmart | Retail | 2100000 | $681.0B | United States | In-House Applications | Walmart Plus | Customer Loyalty | 2020 | n/a |
In 2020, Walmart launched Walmart Plus, an in house Customer Loyalty application operating across the United States. Walmart built and operates Walmart Plus as a membership program to drive CRM and loyalty through benefits such as same day delivery, fuel discounts, and Scan & Go cashierless checkout.
Walmart Plus centralizes membership management, benefits entitlement, and subscription billing, and includes capabilities to manage delivery prioritization and fuel discount eligibility. The application includes checkout experience enhancements that tie member status to both online carts and in store point of sale flows.
The implementation integrates Walmart Plus with Walmart's ecommerce platform, fulfillment and same day delivery logistics, fuel discount redemption workflows, and Scan & Go store processes to create a unified member experience across online and brick and mortar channels. Operational coverage is national, with Walmart Plus presented as the retailer's integrated loyalty solution across ecommerce and stores.
Walmart launched the service in September 2020 and continued iterative expansion of benefits and membership features under in house ownership, positioning Walmart Plus as the central Customer Loyalty program across its retail and digital operations. Governance appears to be product led, with ongoing coordination between ecommerce, fulfillment, and store operations for benefit rollouts and feature alignment.
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Buyer Intent: Companies Evaluating Walmart Plus
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