List of Webtrends Optimize Customers
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United Kingdom
Since 2010, our global team of researchers has been studying Webtrends Optimize customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Webtrends Optimize for Web Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Webtrends Optimize for Web Content Management include: Nib Health Funds, a Australia based Insurance organisation with 1870 employees and revenues of $2.23 billion, Swiss Life Germany, a Germany based Insurance organisation with 2728 employees and revenues of $228.0 million, Europcar Switzerland, a Switzerland based Transportation organisation with 600 employees and revenues of $100.0 million, Virgin Wine Online, a United Kingdom based Media organisation with 156 employees and revenues of $57.0 million, Scan Computers International Ltd, a United Kingdom based Professional Services organisation with 200 employees and revenues of $35.0 million and many others.
Contact us if you need a completed and verified list of companies using Webtrends Optimize, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Webtrends Optimize customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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British Council Nigeria | Non Profit | 200 | $15M | Nigeria | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2016 | n/a | In 2016 British Council Nigeria deployed Webtrends Optimize as part of its Web Content Management footprint on the public website. The Webtrends Optimize implementation focused on client-side experimentation and content personalization capabilities, using the vendor's experimentation engine, A/B and multivariate testing, and audience targeting modules. Deployment used JavaScript-based tags and an experimentation library embedded in site templates to orchestrate page variants and personalization rules. Configuration effort scaled to the organization's digital engagement workflows and content publishing cadence. Operational ownership rested with digital and communications teams, who established experiment governance, editorial approval workflows, and test scheduling to align experiments with programmatic content releases. The implementation enabled iterative content optimization across the website through experiment setups, variant tracking, and targeted content delivery to segmented audiences. Webtrends Optimize was configured to manage experiments and personalization rules via a centralized dashboard, supporting content owners and marketers in running continuous optimization programs. | |
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Europcar Switzerland | Transportation | 600 | $100M | Switzerland | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2012 | n/a | In 2012, Europcar Switzerland implemented Webtrends Optimize on their website. The deployment established Webtrends Optimize as a Web Content Management solution for on-site experimentation and content variation across europcar.ch, aligning the application with the company’s digital customer experience priorities. Deployment followed common Web Content Management patterns using a client-side tag model to run experiments and serve content variants, with Webtrends Optimize configured to support A/B testing, multivariate testing, targeting and personalization. Operational coverage was focused on the corporate website, supporting marketing and online operations teams, and governance centered on a centralized experiment pipeline, test approval workflow and version control of creative variants to coordinate site changes and campaign execution. | |
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Nib Health Funds | Insurance | 1870 | $2.2B | Australia | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2024 | n/a | In 2024, Nib Health Funds implemented Webtrends Optimize for Web Content Management to support digital marketing and online quote workflows. The engagement targeted conversion optimisation on nib.com.au in Australia with a specific focus on simplifying quote forms and improving the mobile customer journey. Nib used Webtrends Optimize to execute A/B testing, multivariate testing and personalisation as the core functional capabilities. The delivery model combined consultancy plus SaaS, with Webtrends Optimize configured for experiment orchestration, audience targeting and personalization rules that prioritized form-step reduction and mobile-first UX adjustments. Operational ownership rested with digital marketing and product teams, with the consultancy-led delivery establishing experiment governance, test planning and measurement workflows to promote controlled rollouts. The initiative reported a 27% lift in conversions, directly linking Webtrends Optimize driven testing and personalization activities to improved quote completion rates. | |
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Professional Services | 200 | $35M | United Kingdom | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2024 | n/a |
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Insurance | 2728 | $228M | Germany | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2014 | n/a |
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Media | 156 | $57M | United Kingdom | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2024 | n/a |
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