List of Webtrends Optimize Customers
Webtrends Optimize
Lawrence House 45 High Street,
Egham, TW20 9DP,
United Kingdom
Egham, TW20 9DP,
United Kingdom
44 33 3444-5502
Professional Services
35
$3M
Since 2010, our global team of researchers has been studying Webtrends Optimize customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Webtrends Optimize for Web Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Webtrends Optimize for Web Content Management include: Nib Health Funds, a Australia based Insurance organisation with 1870 employees and revenues of $2.23 billion, Swiss Life Germany, a Germany based Insurance organisation with 2728 employees and revenues of $228.0 million, Europcar Switzerland, a Switzerland based Transportation organisation with 600 employees and revenues of $100.0 million, London North Eastern Railway, a United Kingdom based Transportation organisation with 220 employees and revenues of $66.0 million, Virgin Wine Online, a United Kingdom based Media organisation with 156 employees and revenues of $57.0 million and many others.
Contact us if you need a completed and verified list of companies using Webtrends Optimize, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Webtrends Optimize customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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British Council Nigeria | Non Profit | 200 | $15M | Nigeria | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2016 | n/a |
In 2016 British Council Nigeria deployed Webtrends Optimize as part of its Web Content Management footprint on the public website. The Webtrends Optimize implementation focused on client-side experimentation and content personalization capabilities, using the vendor's experimentation engine, A/B and multivariate testing, and audience targeting modules. Deployment used JavaScript-based tags and an experimentation library embedded in site templates to orchestrate page variants and personalization rules. Configuration effort scaled to the organization's digital engagement workflows and content publishing cadence.
Operational ownership rested with digital and communications teams, who established experiment governance, editorial approval workflows, and test scheduling to align experiments with programmatic content releases. The implementation enabled iterative content optimization across the website through experiment setups, variant tracking, and targeted content delivery to segmented audiences. Webtrends Optimize was configured to manage experiments and personalization rules via a centralized dashboard, supporting content owners and marketers in running continuous optimization programs.
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Europcar Switzerland | Transportation | 600 | $100M | Switzerland | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2012 | n/a |
In 2012, Europcar Switzerland implemented Webtrends Optimize on their website. The deployment established Webtrends Optimize as a Web Content Management solution for on-site experimentation and content variation across europcar.ch, aligning the application with the company’s digital customer experience priorities.
Deployment followed common Web Content Management patterns using a client-side tag model to run experiments and serve content variants, with Webtrends Optimize configured to support A/B testing, multivariate testing, targeting and personalization. Operational coverage was focused on the corporate website, supporting marketing and online operations teams, and governance centered on a centralized experiment pipeline, test approval workflow and version control of creative variants to coordinate site changes and campaign execution.
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London North Eastern Railway | Transportation | 220 | $66M | United Kingdom | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2018 | n/a |
In 2018, London North Eastern Railway deployed Webtrends Optimize on its public website. The deployment positioned Webtrends Optimize as a Web Content Management solution to enable editorial experimentation and on-page optimization across customer-facing channels. The implementation was scoped to support web content, digital marketing, and customer experience teams responsible for online ticketing information and passenger communications.
Webtrends Optimize was configured to run A/B tests, multivariate experiments, and persona-based content personalization, leveraging standard experimentation and targeting capabilities associated with Web Content Management platforms. Operational workflows emphasized experiment creation, variant management, and staged rollouts for prioritized site sections, with governance mechanisms established for campaign approvals and content change control. The configuration aligned experimentation practices with editorial schedules and marketing planning to institutionalize iterative content refinement on the LNER website.
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Nib Health Funds | Insurance | 1870 | $2.2B | Australia | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2024 | n/a |
In 2024, Nib Health Funds implemented Webtrends Optimize for Web Content Management to support digital marketing and online quote workflows. The engagement targeted conversion optimisation on nib.com.au in Australia with a specific focus on simplifying quote forms and improving the mobile customer journey.
Nib used Webtrends Optimize to execute A/B testing, multivariate testing and personalisation as the core functional capabilities. The delivery model combined consultancy plus SaaS, with Webtrends Optimize configured for experiment orchestration, audience targeting and personalization rules that prioritized form-step reduction and mobile-first UX adjustments.
Operational ownership rested with digital marketing and product teams, with the consultancy-led delivery establishing experiment governance, test planning and measurement workflows to promote controlled rollouts. The initiative reported a 27% lift in conversions, directly linking Webtrends Optimize driven testing and personalization activities to improved quote completion rates.
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Scan Computers International Ltd | Professional Services | 200 | $35M | United Kingdom | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2024 | n/a |
In 2024, Scan Computers International Ltd ran a short SaaS A/B testing engagement using Webtrends Optimize to drive uptake of the ScanProtect ancillary insurance offer, the implementation aligned with the Web Content Management category. The experiment was executed as a 30 day A/B test using Webtrends Optimize and focused on variant creation and conversion funnel measurement on Scan's ecommerce product pages. Webtrends Optimize is the application used for experiment configuration, targeting, and reporting in this engagement.
The deployment leveraged standard Webtrends Optimize capabilities for experiment configuration, split traffic allocation, client side variant delivery, and outcome measurement, with test design centered on calls to action inside the checkout and product detail flows. Functional capabilities implemented included variant creation, audience targeting, event driven click tracking, and revenue attribution to support average order value analysis. The implementation used built in reporting and experiment dashboards in Webtrends Optimize to surface click and revenue lift.
Operationally the engagement covered Scan's United Kingdom ecommerce channel and directly impacted ecommerce merchandising, marketing, and site optimization workflows. The experiment was executed against live product and checkout pages, requiring coordination between the online merchandising team and web operations for rollout and QA. No external system integrators are referenced in the engagement details.
Governance was organized around a time boxed 30 day experiment window with rapid measurement cycles and centralized experiment reporting in Webtrends Optimize. The test produced immediate commercial outcomes, recording a 22.6% increase in clicks on the Protect call to action and a 16.2% lift in average order value as measured by the Webtrends Optimize experiment reporting. These results informed short term merchandising and checkout treatment decisions across Scan's ecommerce operations.
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Retail | 140 | $43M | New Zealand | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2013 | n/a |
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Insurance | 2728 | $228M | Germany | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2014 | n/a |
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Media | 156 | $57M | United Kingdom | Webtrends Optimize | Webtrends Optimize | Web Content Management | 2024 | n/a |
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Buyer Intent: Companies Evaluating Webtrends Optimize
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Webtrends Optimize Coverage
Webtrends Optimize is a Web Content Management solution from Webtrends Optimize.
Companies worldwide use Webtrends Optimize, from small firms to large enterprises across 21+ industries.
Organizations such as Nib Health Funds, Swiss Life Germany, Europcar Switzerland, London North Eastern Railway and Virgin Wine Online are recorded users of
Webtrends Optimize for Web Content Management.
Companies using Webtrends Optimize are most concentrated in Insurance, Transportation and Media, with adoption spanning over 21 industries.
Companies using Webtrends Optimize are most concentrated in Australia, Germany and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Webtrends Optimize across Americas, EMEA, and APAC.
Companies using Webtrends Optimize range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 75%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.
Customers of Webtrends Optimize include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Webtrends Optimize customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Web Content Management.