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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Wicked Reports Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
5Strands Healthcare 10 $3M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2021 n/a
In 2021, 5Strands implemented Wicked Reports Platform to support Marketing Analytics on its website. The deployment was targeted at capturing on-site conversion events and improving campaign-level attribution for the company’s healthcare marketing activities. Deployment of the Wicked Reports Platform centered on a site-level tracking implementation, with the platform configured to ingest campaign parameters, lead and conversion events, and session identifiers. The configuration leveraged common Marketing Analytics capabilities, including multi-touch attribution modeling, conversion reporting, and campaign performance dashboards, to centralize visibility into customer journeys and marketing channel performance. Operational ownership is aligned with the marketing function and related revenue operations workflows, with governance focused on campaign tagging standards, event naming conventions, and regular reporting cadence to maintain data consistency across the website. The implementation scope is the 5Strands website at https://www.5strands.com, covering lead capture and conversion paths and enabling centralized attribution and reporting for marketing and growth activities.
Alpha Lion Consumer Packaged Goods 35 $3M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2018 n/a
In 2018, Alpha Lion deployed Wicked Reports Platform as its Marketing Analytics solution on the company website to centralize marketing measurement and attribution. The Wicked Reports Platform was instrumented site-side to capture campaign touchpoints, conversion events, and revenue-tagged transactions, establishing a single source for marketing-sourced revenue analysis and multi-touch attribution workflows. Configuration efforts focused on standard Marketing Analytics capabilities including campaign tracking, multi-touch and last-click attribution modeling, revenue attribution by campaign or channel, and cohort-level customer value analysis. Implementation work included tagging and event schema alignment on the website to ensure consistent capture of conversions and monetary events for the Wicked Reports Platform. Operational ownership was placed with Alpha Lions marketing function, with data intended to inform marketing planning, creative testing, and channel prioritization across the small CPG organization. The deployment of Wicked Reports Platform connected web instrumentation to marketing reporting workflows, enabling centralized attribution and measurement practices across the companys digital marketing activities.
American Tall Canada Retail 87 $25M Canada Wicked Reports Wicked Reports Platform Marketing Analytics 2025 n/a
In 2025, American Tall Canada deployed the Wicked Reports Platform as its Marketing Analytics solution on its public website. The implementation centers on web event tracking, campaign attribution, revenue attribution and consolidated reporting, using Wicked Reports Platform capabilities to instrument site-level campaign touchpoints and map customer journeys across marketing touchpoints. The deployment is scaled to the retailer’s marketing and e-commerce functions and configured to surface channel and lifecycle analysis for marketing and merchandising teams. The technical footprint is a site-embedded tracking implementation that feeds a centralized reporting and attribution layer within Wicked Reports Platform, aligned to the company’s campaign taxonomy and conversion events. Governance is managed through marketing operations, with configuration controls for attribution model selection and reporting cadence to support campaign decision workflows. American Tall Canada uses Wicked Reports Platform for Marketing Analytics to centralize measurement on its website and to operationalize campaign reporting for marketing and e-commerce teams.
Bperfect United Kingdom Consumer Packaged Goods 150 $33M United Kingdom Wicked Reports Wicked Reports Platform Marketing Analytics 2022 n/a
In 2022, Bperfect United Kingdom implemented Wicked Reports Platform for Marketing Analytics on its ecommerce website. The Wicked Reports Platform was provisioned to centralize attribution and campaign-level reporting across the company website, aligning marketing measurement with revenue events for the cosmetics storefront. Deployment focused on embedding tracking and event instrumentation across product pages and checkout flows, capturing site conversions, lead events, and campaign parameters. Configuration emphasized campaign UTM stitching, multi-touch attribution workflows, and consolidated reporting dashboards, with the Wicked Reports Platform providing attribution modeling and customer journey visibility consistent with Marketing Analytics capabilities. Operational ownership resides with marketing and ecommerce teams in the United Kingdom, where tagging governance and a conversion taxonomy were established to standardize event definitions and campaign naming. Rollout was phased across the site to validate event capture and reporting, enabling the Wicked Reports Platform to support marketing planning, media allocation discussions, and ongoing campaign measurement.
Branded Bills Retail 40 $15M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2021 n/a
In 2021, Branded Bills implemented the Wicked Reports Platform on their website to provide Marketing Analytics capabilities for the companys marketing and e-commerce activities. The Wicked Reports Platform is deployed as a site-level measurement layer that centralizes conversion and revenue attribution, creating a single source of truth for campaign performance for the marketing function. Configuration focused on standard Marketing Analytics workflows, including customer level journey attribution, revenue attribution, multi touch attribution modeling, and reporting dashboards. Implementation work included embedding tracking across the storefront, configuring event and conversion schemas, and establishing campaign tagging and reporting views to support channel level and cohort analysis within the Wicked Reports Platform. Operational scope centered on the marketing and e-commerce teams, with governance established around attribution rules, naming conventions, and dashboard ownership to ensure consistent measurement across campaigns. The implementation emphasized a measurement first approach, instrumenting the website as the primary data source for the Wicked Reports Platform and aligning marketing campaign planning and reporting to the new analytics layer.
Professional Services 120 $12M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2017 n/a
Professional Services 500 $100M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2021 n/a
Media 25 $10M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2018 n/a
Consumer Packaged Goods 30 $2M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2023 n/a
Education 10 $3M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2018 n/a
Showing 1 to 10 of 27 entries

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FAQ - APPS RUN THE WORLD Wicked Reports Platform Coverage

Wicked Reports Platform is a Marketing Analytics solution from Wicked Reports.

Companies worldwide use Wicked Reports Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Horse TV, Click Funnels, Top Speed Golf, Bperfect United Kingdom and WOW Skin Science India are recorded users of Wicked Reports Platform for Marketing Analytics.

Companies using Wicked Reports Platform are most concentrated in Media, Professional Services and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using Wicked Reports Platform are most concentrated in Spain, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Wicked Reports Platform across Americas, EMEA, and APAC.

Companies using Wicked Reports Platform range from small businesses with 0-100 employees - 77.78%, to mid-sized firms with 101-1,000 employees - 22.22%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Wicked Reports Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Wicked Reports Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.