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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Wicked Reports Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
5Strands Healthcare 10 $3M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2021 n/a
In 2021, 5Strands implemented Wicked Reports Platform to support Marketing Analytics on its website. The deployment was targeted at capturing on-site conversion events and improving campaign-level attribution for the company’s healthcare marketing activities. Deployment of the Wicked Reports Platform centered on a site-level tracking implementation, with the platform configured to ingest campaign parameters, lead and conversion events, and session identifiers. The configuration leveraged common Marketing Analytics capabilities, including multi-touch attribution modeling, conversion reporting, and campaign performance dashboards, to centralize visibility into customer journeys and marketing channel performance. Operational ownership is aligned with the marketing function and related revenue operations workflows, with governance focused on campaign tagging standards, event naming conventions, and regular reporting cadence to maintain data consistency across the website. The implementation scope is the 5Strands website at https://www.5strands.com, covering lead capture and conversion paths and enabling centralized attribution and reporting for marketing and growth activities.
Alpha Lion Consumer Packaged Goods 35 $3M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2018 n/a
In 2018, Alpha Lion deployed Wicked Reports Platform as its Marketing Analytics solution on the company website to centralize marketing measurement and attribution. The Wicked Reports Platform was instrumented site-side to capture campaign touchpoints, conversion events, and revenue-tagged transactions, establishing a single source for marketing-sourced revenue analysis and multi-touch attribution workflows. Configuration efforts focused on standard Marketing Analytics capabilities including campaign tracking, multi-touch and last-click attribution modeling, revenue attribution by campaign or channel, and cohort-level customer value analysis. Implementation work included tagging and event schema alignment on the website to ensure consistent capture of conversions and monetary events for the Wicked Reports Platform. Operational ownership was placed with Alpha Lions marketing function, with data intended to inform marketing planning, creative testing, and channel prioritization across the small CPG organization. The deployment of Wicked Reports Platform connected web instrumentation to marketing reporting workflows, enabling centralized attribution and measurement practices across the companys digital marketing activities.
American Tall Canada Retail 87 $25M Canada Wicked Reports Wicked Reports Platform Marketing Analytics 2025 n/a
In 2025, American Tall Canada deployed the Wicked Reports Platform as its Marketing Analytics solution on its public website. The implementation centers on web event tracking, campaign attribution, revenue attribution and consolidated reporting, using Wicked Reports Platform capabilities to instrument site-level campaign touchpoints and map customer journeys across marketing touchpoints. The deployment is scaled to the retailer’s marketing and e-commerce functions and configured to surface channel and lifecycle analysis for marketing and merchandising teams. The technical footprint is a site-embedded tracking implementation that feeds a centralized reporting and attribution layer within Wicked Reports Platform, aligned to the company’s campaign taxonomy and conversion events. Governance is managed through marketing operations, with configuration controls for attribution model selection and reporting cadence to support campaign decision workflows. American Tall Canada uses Wicked Reports Platform for Marketing Analytics to centralize measurement on its website and to operationalize campaign reporting for marketing and e-commerce teams.
Consumer Packaged Goods 150 $33M United Kingdom Wicked Reports Wicked Reports Platform Marketing Analytics 2022 n/a
Retail 40 $15M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2021 n/a
Professional Services 120 $12M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2017 n/a
Professional Services 500 $100M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2021 n/a
Media 25 $10M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2018 n/a
Consumer Packaged Goods 30 $2M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2023 n/a
Education 10 $3M United States Wicked Reports Wicked Reports Platform Marketing Analytics 2018 n/a
Showing 1 to 10 of 26 entries

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FAQ - APPS RUN THE WORLD Wicked Reports Platform Coverage

Wicked Reports Platform is a Marketing Analytics solution from Wicked Reports.

Companies worldwide use Wicked Reports Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Horse TV, Click Funnels, Bperfect United Kingdom, WOW Skin Science India and American Tall Canada are recorded users of Wicked Reports Platform for Marketing Analytics.

Companies using Wicked Reports Platform are most concentrated in Media, Professional Services and Consumer Packaged Goods, with adoption spanning over 21 industries.

Companies using Wicked Reports Platform are most concentrated in Spain, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Wicked Reports Platform across Americas, EMEA, and APAC.

Companies using Wicked Reports Platform range from small businesses with 0-100 employees - 80.77%, to mid-sized firms with 101-1,000 employees - 19.23%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Wicked Reports Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Wicked Reports Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.