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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of WordFly Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
American Museum of Natural History Leisure and Hospitality 1000 $230M United States WordFly WordFly Platform Marketing Automation 2015 n/a
In 2015, the American Museum of Natural History deployed the WordFly Platform as its email service provider and primary Marketing Automation solution. The WordFly Platform is used to orchestrate the institutional email calendar and to execute targeted marketing campaigns that promote visitation and museum programs across the United States. The implementation centers on campaign build and quality assurance workflows, with the Email and Digital Marketing Associate role explicitly owning template assembly, proofing, and scheduled sends as stated in the museum's job posting. Functional capabilities implemented include calendar management, campaign design and QA, list imports and segmentation driven by CRM data, and scheduled send orchestration consistent with Marketing Automation practices. Integrations focus on bi directional list transfers from the museum CRM into WordFly to support audience segmentation and program promotion, with operational coverage scoped to the museum marketing and CRM functions. Governance is operationalized through role based campaign ownership, calendar controls, and QA sign off processes required for institutional communications, with the WordFly Platform serving as the central ESP for email marketing activities.
City Recital Hall Australia Non Profit 75 $4M Australia WordFly WordFly Platform Marketing Automation 2017 n/a
In 2017, City Recital Hall Australia implemented WordFly Platform as its Marketing Automation solution. The WordFly Platform is deployed on the organization website and is used to manage email campaigns, subscription forms, and audience communications for the 75 employee non profit. The deployment follows a cloud SaaS style architecture common to marketing automation platforms, integrating web-based subscription capture with campaign delivery workflows and template-driven content management. Configuration focuses on template management, subscriber list and segment administration, scheduled campaign orchestration, and campaign-level analytics within WordFly Platform. Operational ownership is concentrated in marketing and audience engagement functions, with role based access for content creation and approval and processes established for subscriber consent and list hygiene. The implementation scope is explicitly web driven using the City Recital Hall website and does not list other system integrations in the provided source.
Jazz At Lincoln Center Non Profit 551 $44M United States WordFly WordFly Platform Marketing Automation 2014 n/a
In 2014, Jazz At Lincoln Center implemented WordFly Platform to run Marketing Automation for its marketing and audience engagement functions. The WordFly Platform is deployed on the organization website to manage email and newsletter distribution, subscription capture, and campaign delivery. Implementation scope emphasizes campaign design, template management, list segmentation, scheduling, and reporting, reflecting standard Marketing Automation capabilities. The WordFly Platform connects with the website for form based subscriber capture and outbound campaign delivery, supporting marketing, audience development, and donor communications workflows. Operational use centers on web triggered sends, scheduled newsletters, and audience segmentation for targeted outreach, with configuration aligned to a template driven, centralized campaign management model. Jazz At Lincoln Center, WordFly Platform, Marketing Automation supports core marketing and fundraising communications across the organization.
Museum of Contemporary Art Toronto Canada Leisure and Hospitality 22 $2M Canada WordFly WordFly Platform Marketing Automation 2019 n/a
In 2019, Museum of Contemporary Art Toronto Canada implemented WordFly Platform for Marketing Automation on their website. The deployment was scoped to support the museum’s marketing, membership, and visitor engagement functions within a 22 person cultural institution, aligning digital communications with exhibition and event schedules. WordFly Platform was configured to support core Marketing Automation capabilities including email campaign design, template management, contact list segmentation, send scheduling, and tracking and reporting of send activity. Configuration emphasized reusable templates for exhibition announcements, scheduled newsletters tied to programming cycles, and segmented communications for members, donors, and general visitors. The implementation was executed on the museum website, with the WordFly Platform integrated via embedded signup forms and web capture to centralize subscription preferences and contact data. The solution was operated as a hosted SaaS application accessed by the marketing team, using role based access to separate campaign creation, list management, and send approvals. Governance focused on marketing team ownership of content calendars and contact lists, with formalized approval workflows for campaign sends timed to exhibitions and fundraising activities. Rollout concentrated on marketing and development coordination to instrument web capture points and standardize templates for consistent visitor and member communications.
Royal Opera House Professional Services 2256 $154M United Kingdom WordFly WordFly Platform Marketing Automation 2018 n/a
In 2018 Royal Opera House implemented the WordFly Platform for Marketing Automation. The WordFly Platform was deployed as the organization s primary ESP to send email communications to ticket buyers and audiences for marketing and subscription messaging. The deployment focused on campaign scheduling, template management, audience segmentation, list hygiene, bounce handling and deliverability monitoring consistent with typical Marketing Automation capabilities. Reliance on WordFly for CRM and audience communications was made visible during the 2022 WordFly outage reported in press coverage. Operational ownership rested with marketing and subscription teams who managed lists, automated subscription workflows and executed targeted campaigns directed at ticket buyers and patrons. Configuration emphasized campaign approval workflows and reporting on delivery and engagement to support audience communications, reflecting standard email service provider and Marketing Automation functional practices. The implementation narrative positions the WordFly Platform as the central email delivery component for Royal Opera House s audience communications, with no specific third party system integrations disclosed in the source material.
Non Profit 1042 $100M United Kingdom WordFly WordFly Platform Marketing Automation 2019 n/a
Non Profit 80 $14M United States WordFly WordFly Platform Marketing Automation 2016 n/a
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FAQ - APPS RUN THE WORLD WordFly Platform Coverage

WordFly Platform is a Marketing Automation solution from WordFly.

Companies worldwide use WordFly Platform, from small firms to large enterprises across 21+ industries.

Organizations such as American Museum of Natural History, Royal Opera House, Science Museum United Kingdom, Jazz At Lincoln Center and Witte Museum are recorded users of WordFly Platform for Marketing Automation.

Companies using WordFly Platform are most concentrated in Leisure and Hospitality, Professional Services and Non Profit, with adoption spanning over 21 industries.

Companies using WordFly Platform are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of WordFly Platform across Americas, EMEA, and APAC.

Companies using WordFly Platform range from small businesses with 0-100 employees - 42.86%, to mid-sized firms with 101-1,000 employees - 28.57%, large organizations with 1,001-10,000 employees - 28.57%, and global enterprises with 10,000+ employees - 0%.

Customers of WordFly Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified WordFly Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.