List of XCM Horizon Customers
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United Kingdom
Since 2010, our global team of researchers has been studying XCM Horizon customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased XCM Horizon for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using XCM Horizon for Customer Data Platform include: Frasers Group, a United Kingdom based Retail organisation with 32000 employees and revenues of $7.42 billion, SportsDirect, a United Kingdom based Retail organisation with 10000 employees and revenues of $4.50 billion and many others.
Contact us if you need a completed and verified list of companies using XCM Horizon, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The XCM Horizon customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Frasers Group | Retail | 32000 | $7.4B | United Kingdom | XCM | XCM Horizon | Customer Data Platform | 2020 | n/a |
In 2020, Frasers Group engaged XCM to deploy XCM Horizon, a Customer Data Platform, to centralize customer intelligence for digital marketing and CRM. The engagement built on two years of prior collaboration between XCM and Frasers Group and formalized a full platform deployment across the group portfolio.
The XCM Horizon implementation is structured to integrate, host and enrich the entire Frasers Group ecosystem of customer data, with explicit capabilities for validation, cleansing and bespoke matching to create a true single customer view. XCM Horizon provides fully accessible analytics technologies, customer segmentation and bespoke machine learning model support, enabling operationalized predictive models and segmentation workflows that tie directly into digital marketing and CRM execution.
Deployment scope covers the group end to end and is being rolled across named brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC and Everlast, as well as omnichannel touchpoints online and in stores. The platform is designed to support the group footprint that serves customers in over 20 countries and more than 670 stores, consolidating disparate brand data into a unified repository to be consumed by marketing and CRM teams.
Governance and rollout emphasize a group-level single source of truth approach, with multi-level views of the customer to support brand-level and group-level decision making. Explicit outcomes described by the project include a consolidated single source of truth, advanced customer segmentation, bespoke machine learning models to predict customer behaviour and performance, and the operationalization of those models to enhance the customer proposition across channels.
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SportsDirect | Retail | 10000 | $4.5B | United Kingdom | XCM | XCM Horizon | Customer Data Platform | 2020 | n/a |
In 2020, SportsDirect, operating as part of Frasers Group, adopted XCM Horizon, a Customer Data Platform to consolidate and operationalize customer data across the group. The implementation is positioned as a group-level initiative within Frasers Group to integrate, host and enrich the entire portfolio of brand data into a unified environment.
XCM Horizon was implemented with data ingestion, hosting, validation, cleansing and bespoke matching processes to construct a true single customer view and a single source of truth at multiple levels across the end-to-end brand portfolio. The rollout scope explicitly covers brands in the group including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast, and is intended to centralize identity resolution and customer profile enrichment.
Functional capabilities deployed include data validation and cleansing pipelines, bespoke identity matching, accessible analytics technologies, customer segmentation engines and bespoke machine learning model development. XCM Horizon’s analytics and modeling modules are described as fully operationalized to enable prediction of customer behaviour and performance, supporting CRM and digital marketing use cases across online and in-store channels.
Governance and operationalization emphasize a centralized single view consumed by marketing and CRM teams across the group, with the Frasers Group investment in the full Horizon solution enabling cross-brand segmentation and model deployment. The implementation narrative cites the goal of enhancing the overall customer proposition at scale, and includes stakeholder endorsement from the Head of Digital Marketing and CRM, Paul Gunn, on the integration and elevation of customer understanding through XCM Horizon.
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