List of Xeno Next-Gen Loyalty Customers
Delhi, 110020,
India
Since 2010, our global team of researchers has been studying Xeno Next-Gen Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Xeno Next-Gen Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Xeno Next-Gen Loyalty for Customer Loyalty include: Bestseller, a Denmark based Retail organisation with 17847 employees and revenues of $5.22 billion, Kaya, a India based Consumer Packaged Goods organisation with 591 employees and revenues of $44.3 million, Taco Bell India, a India based Leisure and Hospitality organisation with 1300 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Xeno Next-Gen Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Xeno Next-Gen Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bestseller | Retail | 17847 | $5.2B | Denmark | Xeno Software | Xeno Next-Gen Loyalty | Customer Loyalty | 2021 | n/a |
In 2021, Bestseller deployed Xeno Next-Gen Loyalty to advance its Customer Loyalty and CRM capabilities for Bestseller India. The implementation leveraged Xeno's CRM and engagement features to build 360° customer personas and run AI-driven personalized campaigns across social and digital channels, producing a reported 40% uplift on digital versus SMS and delivering strong ROAS in India.
The deployment emphasized customer profile unification, segmentation and campaign orchestration, and real-time personalization to support personalized offers and channel selection. Xeno Next-Gen Loyalty was configured to consolidate identity signals and behavioral data into actionable personas, and to enable automated audience activation for digital channels alongside traditional SMS flows.
Operational scope focused on Bestseller India, with marketing and CRM teams using the platform to coordinate cross-channel campaigns across social and digital properties. Integrations centered on channel activation and messaging endpoints rather than backend ERP or finance systems, enabling a shift in campaign execution from SMS-first to digital-first engagement.
Governance changes included centralized campaign orchestration and persona data stewardship to maintain consistent customer views and segmentation logic across campaigns. The narrative centers on system architecture that combines persona management, AI-driven segmentation and orchestration within Xeno Next-Gen Loyalty to support marketing, CRM and digital engagement functions.
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Kaya | Consumer Packaged Goods | 591 | $44M | India | Xeno Software | Xeno Next-Gen Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, Kaya implemented Xeno Next-Gen Loyalty to re-activate customers from clinics that were closed during COVID, leveraging Customer Loyalty capabilities to drive retention and recovery across its clinic network in India. The deployment centered on reactivation use cases rather than a broad platform rollout, concentrating on segmented outreach to lapsed customers tied to specific clinic closures.
Xeno Next-Gen Loyalty was configured to run segmented, multi-channel campaign orchestration and automated reactivation workflows, reflecting loyalty-style segmentation and lifecycle targeting common to Customer Loyalty platforms. The implementation emphasized customer segmentation engines, campaign orchestration, and automated reactivation sequences to coordinate outreach and measure response across Kaya Clinics.
Operational coverage targeted Kaya Clinics in India, with campaigns scoped to customer lists associated with closed sites and executed through the platform's multi-channel campaign capabilities. Xeno reports from the engagement cite a 51% increase in average weekly revenue and strong reactivation metrics, demonstrating measurable recovery performance tied to the reactivation and loyalty-oriented campaign approach.
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Taco Bell India | Leisure and Hospitality | 1300 | $40M | India | Xeno Software | Xeno Next-Gen Loyalty | Customer Loyalty | 2023 | n/a |
In 2023, Taco Bell India deployed Xeno Next-Gen Loyalty to run AI-driven segmentation and highly personalized launch campaigns, including an Xbox giveaway promotion. Xeno Next-Gen Loyalty, categorized as Customer Loyalty, was applied to support a menu launch and targeted retention activity across Taco Bell India.
Implementation emphasized AI-driven customer segmentation, campaign orchestration, personalization engine capabilities, rewards mechanics, and analytics reporting. Module usage aligns with Customer Loyalty functional workflows described in Xeno marketing and engagement case studies, including dynamic offer rules, multi-channel campaign templates, promotional mechanics for timed giveaways, and segmentation-driven audience selection.
Operational coverage focused on marketing and customer engagement functions across Taco Bell India, linking customer profiles to campaign orchestration and in-store or in-app redemption mechanics to drive repeat purchases. Configuration and rollout centered on campaign templates for the menu launch and promotional activation sequencing, with ongoing monitoring of segmentation models and campaign performance.
Governance introduced structured campaign approval and model monitoring processes to manage personalized offers and promotional rules, and operationalized campaign-to-redemption workflow ownership within marketing and store operations. Outcomes documented by the vendor include an 88x ROI on the menu launch and a 69% increase in repeat orders in India, reported as results from the Xeno Next-Gen Loyalty deployment.
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