List of Yandex.Direct Customers
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Since 2010, our global team of researchers has been studying Yandex.Direct customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Yandex.Direct for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Yandex.Direct for Digital Advertising Platform include: M.Video, a Russia based Retail organisation with 27921 employees and revenues of $5.91 billion, Koctas, a Turkey based Retail organisation with 3200 employees and revenues of $500.0 million, TUI, a Russia based Leisure and Hospitality organisation with 1700 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using Yandex.Direct, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Yandex.Direct customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Koctas | Retail | 3200 | $500M | Turkey | Yandex Ads | Yandex.Direct | Digital Advertising Platform | 2017 | n/a |
In 2017 Koctas deployed Yandex.Direct as a Digital Advertising Platform to extend omnichannel reach and measure performance across its store and online channels in Turkey. The engagement began in January 2017 and targeted digital marketing and performance teams alongside store and ecommerce sales measurement functions nationwide.
The deployment of Yandex.Direct included search and content ads, Smart Banners and SERP Display capabilities, configured to cover both search intent and content network placements. Implementation focused on campaign configuration, audience segmentation and creative delivery using Yandex.Direct features to drive traffic and conversions across paid search and display inventory.
Operational coverage emphasized Turkey level reporting, with measurement instrumentation for store and online sales to align digital marketing performance with point of sale and ecommerce outcomes. The work was structured to support the digital marketing and ecommerce business functions, providing consolidated attribution and channel-level insight from Yandex.Direct activity.
Measured outcomes after beginning work in January 2017 include a 113.39% increase in Yandex driven revenue, a 59.15% increase in Yandex platform sales, a 29.83% lift in new users and a 21.51% improvement in ecommerce conversion rate, reflecting the performance changes tied to the Yandex.Direct deployment.
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M.Video | Retail | 27921 | $5.9B | Russia | Yandex Ads | Yandex.Direct | Digital Advertising Platform | 2015 | n/a |
In 2015, M.Video tested Yandex.Direct dynamic search ads to automatically generate ads for large assortments and regions, launching a pilot in Moscow in September 2015. M.Video used Yandex.Direct as a Digital Advertising Platform to support ecommerce and marketing across Russian regions, and the pilot scaled to multiple categories and regions after validation. The project focused on automated creation of text ads tied to product inventory and regional assortments to address catalog scale.
The implementation leveraged Yandex.Direct dynamic search ads capability to centralize campaign orchestration, automate ad generation, and align keyword coverage with inventory and regional assortments, with configuration tuned for category and regional campaign scopes. Operational ownership rested with ecommerce and marketing teams, and rollout proceeded from a Moscow pilot to wider regional deployments following performance confirmation. During the test starting September 2015 the company reported an average ROI of 1051% and a CPO approximately 37% lower than the channel average, outcomes that drove scaling decisions.
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TUI | Leisure and Hospitality | 1700 | $500M | Russia | Yandex Ads | Yandex.Direct | Digital Advertising Platform | 2019 | n/a |
In 2019, TUI deployed Yandex.Direct as a Digital Advertising Platform to support marketing and performance for e-commerce and tour bookings across Russia, with an engagement focused on seasonal campaign automation. The implementation centered on Yandex.Direct Dynamic Ads to drive campaign agility during peak booking months and to scale creative and keyword generation for offers across regional inventory.
Yandex.Direct Dynamic Ads were configured to automate creative assembly and to generate keyword sets aligned with seasonal product pages, leveraging template-driven ad construction and dynamic insertion of offer attributes. Campaign structure emphasized automated creative variants and programmatic keyword expansion, enabling more frequent refreshes of ad copy and search term coverage for summer campaigns.
Operational scope covered TUI marketing and performance teams across Russia, with campaign execution concentrated on June through August 2019 and targeting e-commerce tour bookings. The deployment streamlined seasonal campaign orchestration and scheduling, aligning ad creative generation with promotional calendars and booking windows.
The engagement yielded explicit performance outcomes during June to August 2019, with a 45% increase in conversions and an 81% uplift in clicks, alongside improved cost efficiency shown by a 23 percent reduction in CPC and a 4 percent reduction in CPA. These results were achieved using Yandex.Direct Dynamic Ads as the central Digital Advertising Platform for TUI's seasonal marketing activity.
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