List of Zebrafi Platform Customers
Hartland, 53029, WI,
United States
Since 2010, our global team of researchers has been studying Zebrafi Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zebrafi Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zebrafi Platform for Marketing Automation include: Serigraph, a United States based Professional Services organisation with 500 employees and revenues of $100.0 million, Author-it, a New Zealand based Professional Services organisation with 50 employees and revenues of $5.0 million, Tubular Labs, a United States based Professional Services organisation with 25 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Zebrafi Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zebrafi Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Author-it | Professional Services | 50 | $5M | New Zealand | Zebrafi | Zebrafi Platform | Marketing Automation | 2017 | n/a | In 2017, Author-it implemented the Zebrafi Platform to shift selling from feature led conversations to value led engagements. The Zebrafi Platform was deployed as a Marketing Automation solution and configured to score opportunities and generate automated business case materials to change sales conversations. Implementation centered on inferred use of Zebra scoring, the Value Story module and Voice of the Customer capabilities to operationalize opportunity scoring, capture customer insights and automate creation of value propositions and business case collateral. The Zebrafi Platform was configured to apply score thresholds to prioritize opportunities and to synthesize VOC inputs into sales-aligned value narratives and templates. The rollout targeted Author-it's Seattle US sales organization and aligned marketing processes to feed scored opportunities into seller workflows. Sales and marketing functions were the primary operational scope, with product and customer success loops informed by Voice of the Customer inputs and value messaging. Process governance was reoriented to center qualification on value scores and standardized value story templates, shifting workflows from feature demonstrations to business case oriented selling. Over a 30 month period this approach reduced average sales cycle length by 50 percent and more than tripled average deal size, outcomes reported in the Zebrafi case study. | |
 |
Serigraph | Professional Services | 500 | $100M | United States | Zebrafi | Zebrafi Platform | Marketing Automation | 2018 | n/a | In 2018, Serigraph implemented the Zebrafi Platform as its Marketing Automation solution to introduce Zebra scoring and value based selling across the sales organization. The deployment targeted Serigraph's US sales force within a 500 employee professional services firm, aligning sales qualification and deal prioritization to quantified opportunity signals. Implementation centered on two functional modules, Zebra scoring and Value Story, to score opportunities and produce executive level business case materials. Configuration work focused on opportunity level scoring rules, standardized value narrative templates, and workflow automation to surface high value deals and guide seller conversations. Operational coverage extended across sales, sales operations, and executive deal reviews, with the Zebrafi Platform used to prioritize pipeline and prepare value oriented presentations for buying committees. The work shifted qualification gating and deal handoff practices to be score driven and centered on documented value outcomes. Governance changes formalized scoring driven qualification gates and a repeatable process for producing Value Story materials for executive stakeholders, supported by seller enablement and mandated opportunity data fields. Reported outcomes tied to the Zebrafi Platform implementation include a 211% increase in contribution margin, a 350% increase in pipeline closure rates, and a 26% reduction in sales cycle length. | |
 |
Tubular Labs | Professional Services | 25 | $3M | United States | Zebrafi | Zebrafi Platform | Marketing Automation | 2017 | n/a | In 2017, Tubular Labs implemented the Zebrafi Platform in the United States, adopting the Marketing Automation application to formalize guided selling and Voice of the Customer practices across its commercial organization. The deployment focused on embedding structured VOC capture into the sales process to shift pipeline focus toward high value deals and consistent value messaging. The implementation used Zebrafi Platform capabilities aligned to Voice of the Customer and Zebra scoring Value Story workflows, configuring scoring-based guided selling to standardize how opportunities were qualified and prioritized. Configuration work included interview templates for VOC, scoring criteria tied to deal stages, and value story artifacts that sales teams could apply across accounts. No named system integrations are specified in the public case description, the operational scope was centered on Tubular Labs sales and marketing teams in the United States, and the platform was applied directly to pipeline orchestration and opportunity prioritization. Governance changes emphasized repeatable VOC interviews and scoring governance, shifting decision making toward score-driven qualification and value alignment between marketing and sales. The case study reports explicit outcomes from the Zebrafi Platform deployment, including a 44.5% increase in average deal size, a 257% revenue increase, and a 26% reduction in customer acquisition cost, achieved through the Voice of the Customer and Zebra scoring Value Story approaches and guided-selling workflows. Those results reflect a reorientation of sales pipeline priorities and formalized VOC feedback loops that informed value messaging and deal selection. |
Buyer Intent: Companies Evaluating Zebrafi Platform
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||