Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Zara Home | Retail | 1719 | $582M | Spain | SAP | SAP ERP ECC 6.0 - Financial Accounting (FI) | ERP Financial | 2018 | n/a | ||
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Zara Home | Retail | 1719 | $582M | Spain | HCL Technologies | HCL Software Unica Suite | Marketing Automation | 2016 | n/a | In 2016 Zara Home deployed HCL Software Unica Suite on its public website as a Marketing Automation platform. The implementation targeted web-based campaign orchestration and onsite customer engagement across the Zara Home ecommerce presence. The HCL Software Unica Suite deployment included core Marketing Automation capabilities such as campaign management, email orchestration, customer segmentation, behavioral tracking, and web personalization. Configuration emphasized rule based campaign flows, audience segmentation, and automated message scheduling to support retail promotions and lifecycle marketing. Operational integration centered on the website front end and site level touchpoints, aligning tracking tags and event feeds to HCL Software Unica Suite for real time behavior capture and profile enrichment. The implementation aligned with ecommerce and marketing stacks to enable coordinated onsite personalization and campaign triggering, with data feeds used for audience targeting and suppression. Governance established marketing ownership for campaign authoring, a centralized calendar for orchestration, and testing protocols for message variants and personalization rules. Workflows were adapted to move from manual campaign execution to automated orchestration within HCL Software Unica Suite, extending responsibilities across online merchandising and digital marketing teams. | |
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Retail | 3000 | $320M | Spain | SAP | SAP Forecasting and Replenishment | Advanced Planning and Scheduling | 2018 | n/a |
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Retail | 3000 | $320M | Spain | Tier1 | Tier1 Attractor ERP | ERP Financial | 2012 | n/a |
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Retail | 10 | $1M | Spain | Meta4 | Meta4 PeopleNet | Core HR | 2015 | n/a |
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Retail | 10 | $1M | Spain | SAP | SAP ERP ECC 6.0 | ERP Financial | 2016 | n/a |
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Retail | 10000 | $1.8B | Spain | Meta4 | Meta4 PeopleNet | Core HR | 2015 | n/a |
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Retail | 10000 | $1.8B | Spain | SAP | SAP ERP ECC 6.0 | ERP Financial | 2016 | n/a |
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Retail | 2200 | $617M | Spain | Meta4 | Meta4 PeopleNet | Core HR | 2015 | n/a |
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Retail | 2200 | $617M | Spain | SAP | SAP ERP ECC 6.0 | ERP Financial | 2016 | n/a |
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