Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Dunnhumby | Professional Services | 2500 | $433M | United Kingdom | Oracle | Oracle Business Intelligence Cloud Service | Analytics and BI | 2020 | n/a | In 2020, Dunnhumby deployed Oracle Business Intelligence Cloud Service as a central Analytics and BI platform, part of a coordinated move toward a full Oracle cloud rollout. The implementation was scoped to support the company’s global customer science operations and back-office reporting, and it ran in parallel with planned adoption of Oracle Sales Cloud, Oracle Marketing Cloud, Oracle ERP Cloud, Oracle HCM Cloud and Oracle Hyperion Managed Cloud Service. Oracle Business Intelligence Cloud Service was configured using a vanilla approach to minimize customizations and favor out-of-the-box reporting, dashboarding and embedded analytics capabilities. Configuration emphasis was placed on standardized semantic layers, governed report catalogs and shared metadata models to serve finance, HR and client analytics teams. Architecturally the deployment used Oracle’s cloud-managed BI service to centralize analytics consumption, with integration touchpoints planned to Oracle Sales Cloud, Oracle Marketing Cloud, Oracle ERP Cloud, Oracle HCM Cloud and Oracle Hyperion Managed Cloud Service for consolidated data feeds and reporting orchestration. The deployment model prioritized a single-suite reporting fabric, role-based access controls and cloud-managed infrastructure to reduce operational overhead. Governance and rollout were anchored by a global design phase and a formal change management program, with process realignment to fit out-of-the-box workflows and an explicit mandate to avoid heavy customizations to limit upgrade complexity. The program engaged consultants KPMG to support design and rollout, and the stated operational objectives included efficiency gains through automation and broader mobile-enabled approval and reporting workflows. | |
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Dunnhumby | Professional Services | 2500 | $433M | United Kingdom | Oracle | Oracle Transactional Business Intelligence (OTBI) | Analytics and BI | 2021 | n/a | In 2021 Dunnhumby standardized Oracle Transactional Business Intelligence (OTBI) within its Analytics and BI reporting portfolio to support operational reporting for Finance, Sales and HR. Oracle Transactional Business Intelligence (OTBI) functioned as the transactional reporting layer alongside Oracle BI Publisher, providing day to day access to sales, revenue and HR operational queries. OTBI was not fully configured for dunnhumby’s media sales systems and client team revenue tasks, which led the Commercial Insight and Analytics team to join datasets from sales and finance systems in Excel and later a desktop database. That hybrid approach exposed OTBI’s role as an operational reporting engine while revealing gaps in cross-system pipeline, revenue recognition and global refresh automation. As dunnhumby expanded Oracle Fusion ERP Cloud beyond the UK, OTBI continued to draw on Oracle Fusion Applications data, and the organization assessed cloud analytics to address scalability, scheduling and secure access needs. The broader analytics architecture evolved to include Oracle Analytics Cloud and Oracle Autonomous Data Warehouse, providing automated overnight refreshes, web access without local installs and row level security, while OTBI remained part of the overall reporting estate. Governance and operating model were tightened with defined BI developer, Power User and Viewer roles, the BI Team owning the authoritative data warehouse and production deployments, and a formal process to promote self-service artifacts into production. The BI estate transition included a soft launch of new cloud dashboards in December 2020, an official rollout in January 2021, decommissioning of the desktop database and desktop BI tools, and over 250 active users accessing dashboards with minimal training. | |
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Professional Services | 3100 | $326M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2019 | n/a |
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Insurance | 733 | $495M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2016 | n/a |
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Insurance | 733 | $495M | United Kingdom | Alteryx | Alteryx One Platform | Analytics and BI | 2017 | n/a |
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Media | 1250 | $340M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2017 | n/a |
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Non Profit | 7498 | $365M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Media | 200 | $104M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Education | 30 | $46M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Government | 6000 | $550M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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