Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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AirAsia China | Transportation | 100 | $100M | China | Ada Support | Ada AI Chatbot | Chatbots and Conversational AI | 2025 | n/a | In 2025, AirAsia China deployed Ada AI Chatbot on their website to introduce a conversational customer interface. The Ada AI Chatbot implementation falls under the Chatbots and Conversational AI category and is delivered as a web-embedded, cloud-hosted conversational layer on airasia.cn to handle front-line customer inquiries. The deployment focused on standard conversational AI modules, including intent classification and natural language understanding, a visual flow builder for authoring automated conversations, and knowledge base driven FAQ coverage. Configuration emphasized multilingual conversational flows with Chinese language support and scripted escalation triggers to route complex queries to human agents. The Ada AI Chatbot is operated as a site-level widget tied into AirAsia China’s customer support intake, enabling conversation-to-agent handoff through existing support channels and preserving context across the exchange. Telemetry and conversational logs are captured for iterative tuning, with the chatbot serving as the primary web-tier engagement point for reservations and customer service inquiries. Governance was structured around centralized conversational content ownership, change control for flow updates, and shift in front-line triage processes to include bot-first routing before human intervention. Operational responsibility spans the web customer service function and requires cross-team coordination between content owners and support agents for ongoing dialogue optimization. | |
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Grupo Empresarial Mas | Transportation | 100 | $5M | Colombia | Siesa | Siesa Enterprise | ERP Financial | 2016 | n/a | ||
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Transportation | 40 | $62M | Colombia | Siesa | Siesa Enterprise | ERP Financial | 2015 | n/a |
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Transportation | 40 | $62M | Colombia | Siesa | Siesa Payroll | Payroll | 2015 | n/a |
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Transportation | 40 | $62M | Colombia | Siesa | Siesa Intelligence | Analytics and BI | 2015 | n/a |
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Transportation | 40 | $62M | Colombia | Google Workspace (Formerly Google G-Suite) | Collaboration | 2013 | n/a |
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Transportation | 13000 | $3.0B | Colombia | Amadeus IT Group | Amadeus Customer Experience Management | Customer Experience | 2017 | n/a |
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Transportation | 650 | $150M | Colombia | SAP | SAP Transportation Management | Transportation Management | 2016 | n/a |
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Transportation | 22000 | $1.7B | Colombia | SAP | SAP Transportation Management | Transportation Management | 2015 | n/a |
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Transportation | 13000 | $3.0B | Colombia | SAP | SAP S/4 HANA | ERP Financial | 2018 | n/a |
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