List of Amadeus Customer Experience Management Customers
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Since 2010, our global team of researchers has been studying Amadeus Customer Experience Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amadeus Customer Experience Management for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amadeus Customer Experience Management for Customer Experience include: Avianca Holdings, a Colombia based Transportation organisation with 13000 employees and revenues of $3.00 billion, lastminute.com, a Switzerland based Professional Services organisation with 1400 employees and revenues of $313.0 million, Key Travel, a United Kingdom based Leisure and Hospitality organisation with 350 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Amadeus Customer Experience Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Avianca Holdings | Transportation | 13000 | $3.0B | Colombia | Amadeus IT Group | Amadeus Customer Experience Management | Customer Experience | 2017 | n/a |
In 2017, Avianca Holdings implemented Amadeus Customer Experience Management to build a 360 degree view of every customer and to advance Customer Experience across marketing and customer service functions. Avianca positioned Amadeus Customer Experience Management as the central platform to collect and operationalize passenger data, aligning the deployment with four explicit data management principles focused on end to end customer insight and personalized experiences.
The implementation emphasized customer data ingestion and profile unification capabilities, including identity resolution and persistent customer profiles that consolidate bookings, digital interactions, and loyalty activity. Functional capabilities implemented included centralized customer data management, analytics and knowledge generation to derive customer attributes, and orchestration capabilities to enable personalized experiences and targeted communications at scale.
Data integration focused on ingesting sources that touch customer journeys, spanning reservation systems, digital channels, loyalty records, and contact center interactions, enabling a unified customer record for downstream use. Operational coverage centered on marketing, customer experience, and revenue management teams that consume unified profiles for segmentation, campaign execution, and customer service personalization.
Governance and process changes were structured around Avianca’s four principles, instituting data collection standards, identity management processes, and knowledge generation workflows to prioritize single customer views and actionable insights. The deployment helped Avianca achieve a 360 view of every customer and harness the power of data to optimize its customer centric business strategy, while enabling the airline to leverage that knowledge to create unique customer experiences.
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Key Travel | Leisure and Hospitality | 350 | $15M | United Kingdom | Amadeus IT Group | Amadeus Customer Experience Management | Customer Experience | 2019 | n/a |
In 2019, Key Travel implemented Amadeus Customer Experience Management. The Amadeus Customer Experience Management deployment addressed Customer Experience requirements for the UK-based travel provider, supporting frontline booking and quoting workflows within a 350 employee organization.
The implementation emphasized an intuitive user interface and practical booking capabilities, with staff able to create international rail bookings immediately as reported by John Barrow, Manager of Rail Booking. Functional capabilities implemented include a trip comparison workflow that compares four trip options, rapid quote preparation, and PDF quote generation with the ability to add bespoke comments, features specifically called out by Senior Product Manager Angela Isherwood.
Operationally Amadeus Customer Experience Management was adopted by rail booking operations and product management and embedded into customer-facing quoting processes, shaping how reservations and proposals are assembled and delivered. Configuration work focused on streamlined workflows and UI simplicity to reduce front-line friction, enabling quick pick up and day one productivity for booking agents.
Governance prioritized operational adoption and adjustments to quoting and customer communication processes rather than heavy technical overhaul, with process changes centered on faster quote assembly and more bespoke customer communications as explicit benefits reported by Key Travel staff. The implementation narrative positions Amadeus Customer Experience Management as the Customer Experience platform used to improve quote preparation and customer engagement workflows at Key Travel.
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lastminute.com | Professional Services | 1400 | $313M | Switzerland | Amadeus IT Group | Amadeus Customer Experience Management | Customer Experience | 2019 | n/a |
In 2019, lastminute.com deployed Amadeus Customer Experience Management to centralize multi-modal offer presentation and customer-facing merchandising. The Amadeus Customer Experience Management implementation was focused on city-break retailing for European destinations, with particular emphasis on Paris where Eurostar and international rail options were integrated into the booking flow. The project positioned Customer Experience as the primary category for orchestrating rail and air offers on a single storefront.
Configuration emphasized offer management and content orchestration modules to enable bundling of rail and air inventory on the same screen. Implementation work centered on merchandising rules, product packaging, and front-end UI components to surface rail as a comparable alternative to airlines, enabling selection and sale without requiring separate search flows. These modules reflect standard Customer Experience capabilities for offer creation, personalization, and commerce orchestration.
Operational integration consolidated rail supplier content such as Eurostar alongside airline inventory, enabling unified availability display and continuity through the booking journey for Paris and other European city breaks. Ownership and day to day governance rested with lastminute.com’s Integration and Development organization, reflecting Integration & Development Director level involvement in product configuration and offer curation. Business functions impacted included commerce, product management, and customer experience teams across European retail operations.
According to Ned Booth, Integration & Development Director at lastminute.com, the team is very pleased with the product they can assemble and sell, and customers responded positively to having rail presented as a viable alternative on the same screen. The implementation made previously unseen rail options discoverable to customers, expanding modal choice within lastminute.com’s Customer Experience platform.
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