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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Amadeus Customer Experience Management Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Avianca Holdings Transportation 13000 $3.0B Colombia Amadeus IT Group Amadeus Customer Experience Management Customer Experience 2017 n/a
In 2017, Avianca Holdings implemented Amadeus Customer Experience Management to build a 360 degree view of every customer and to advance Customer Experience across marketing and customer service functions. Avianca positioned Amadeus Customer Experience Management as the central platform to collect and operationalize passenger data, aligning the deployment with four explicit data management principles focused on end to end customer insight and personalized experiences. The implementation emphasized customer data ingestion and profile unification capabilities, including identity resolution and persistent customer profiles that consolidate bookings, digital interactions, and loyalty activity. Functional capabilities implemented included centralized customer data management, analytics and knowledge generation to derive customer attributes, and orchestration capabilities to enable personalized experiences and targeted communications at scale. Data integration focused on ingesting sources that touch customer journeys, spanning reservation systems, digital channels, loyalty records, and contact center interactions, enabling a unified customer record for downstream use. Operational coverage centered on marketing, customer experience, and revenue management teams that consume unified profiles for segmentation, campaign execution, and customer service personalization. Governance and process changes were structured around Avianca’s four principles, instituting data collection standards, identity management processes, and knowledge generation workflows to prioritize single customer views and actionable insights. The deployment helped Avianca achieve a 360 view of every customer and harness the power of data to optimize its customer centric business strategy, while enabling the airline to leverage that knowledge to create unique customer experiences.
Key Travel Leisure and Hospitality 350 $15M United Kingdom Amadeus IT Group Amadeus Customer Experience Management Customer Experience 2019 n/a
In 2019, Key Travel implemented Amadeus Customer Experience Management. The Amadeus Customer Experience Management deployment addressed Customer Experience requirements for the UK-based travel provider, supporting frontline booking and quoting workflows within a 350 employee organization. The implementation emphasized an intuitive user interface and practical booking capabilities, with staff able to create international rail bookings immediately as reported by John Barrow, Manager of Rail Booking. Functional capabilities implemented include a trip comparison workflow that compares four trip options, rapid quote preparation, and PDF quote generation with the ability to add bespoke comments, features specifically called out by Senior Product Manager Angela Isherwood. Operationally Amadeus Customer Experience Management was adopted by rail booking operations and product management and embedded into customer-facing quoting processes, shaping how reservations and proposals are assembled and delivered. Configuration work focused on streamlined workflows and UI simplicity to reduce front-line friction, enabling quick pick up and day one productivity for booking agents. Governance prioritized operational adoption and adjustments to quoting and customer communication processes rather than heavy technical overhaul, with process changes centered on faster quote assembly and more bespoke customer communications as explicit benefits reported by Key Travel staff. The implementation narrative positions Amadeus Customer Experience Management as the Customer Experience platform used to improve quote preparation and customer engagement workflows at Key Travel.
lastminute.com Professional Services 1400 $313M Switzerland Amadeus IT Group Amadeus Customer Experience Management Customer Experience 2019 n/a
In 2019, lastminute.com deployed Amadeus Customer Experience Management to centralize multi-modal offer presentation and customer-facing merchandising. The Amadeus Customer Experience Management implementation was focused on city-break retailing for European destinations, with particular emphasis on Paris where Eurostar and international rail options were integrated into the booking flow. The project positioned Customer Experience as the primary category for orchestrating rail and air offers on a single storefront. Configuration emphasized offer management and content orchestration modules to enable bundling of rail and air inventory on the same screen. Implementation work centered on merchandising rules, product packaging, and front-end UI components to surface rail as a comparable alternative to airlines, enabling selection and sale without requiring separate search flows. These modules reflect standard Customer Experience capabilities for offer creation, personalization, and commerce orchestration. Operational integration consolidated rail supplier content such as Eurostar alongside airline inventory, enabling unified availability display and continuity through the booking journey for Paris and other European city breaks. Ownership and day to day governance rested with lastminute.com’s Integration and Development organization, reflecting Integration & Development Director level involvement in product configuration and offer curation. Business functions impacted included commerce, product management, and customer experience teams across European retail operations. According to Ned Booth, Integration & Development Director at lastminute.com, the team is very pleased with the product they can assemble and sell, and customers responded positively to having rail presented as a viable alternative on the same screen. The implementation made previously unseen rail options discoverable to customers, expanding modal choice within lastminute.com’s Customer Experience platform.
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FAQ - APPS RUN THE WORLD Amadeus Customer Experience Management Coverage

Amadeus Customer Experience Management is a Customer Experience solution from Amadeus IT Group.

Companies worldwide use Amadeus Customer Experience Management, from small firms to large enterprises across 21+ industries.

Organizations such as Avianca Holdings, lastminute.com and Key Travel are recorded users of Amadeus Customer Experience Management for Customer Experience.

Companies using Amadeus Customer Experience Management are most concentrated in Transportation, Professional Services and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using Amadeus Customer Experience Management are most concentrated in Colombia, Switzerland and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Amadeus Customer Experience Management across Americas, EMEA, and APAC.

Companies using Amadeus Customer Experience Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 33.33%.

Customers of Amadeus Customer Experience Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Amadeus Customer Experience Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.