Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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BPP University | Education | 20 | $2M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2024 | n/a | ||
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Dello Insights | Professional Services | 10 | $1M | United Kingdom | GoodData Corporation | GoodData | Analytics and BI | 2021 | n/a | In 2021, Dello Insights deployed GoodData from GoodData Corporation as its Analytics and BI solution and embedded the platform directly on its public website. Dello Insights is a United Kingdom professional services firm with roughly 10 employees and reported revenue around 1,000,000, the implementation surfaces interactive analytics on the site for client access and augments internal reporting for service delivery teams. The GoodData implementation focuses on embedded dashboards, interactive visualizations, and curated report catalogs consistent with standard Analytics and BI capabilities. Configuration work emphasized data model alignment for client facing metrics, dashboard templates for repeated engagement scenarios, and access controls to segment visibility between internal users and external clients. Operational ownership was centralized within a small internal analytics function that handles content updates and dashboard lifecycle management, while the website embedding ties GoodData content to Dello Insights web pages for direct client consumption. Governance practices inferred from the deployment include defined content ownership, versioned dashboard updates, and role based access to maintain separation between client facing analytics and internal operational reports. | |
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Professional Services | 10 | $1M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Automotive | 193 | $119M | United Kingdom | Google Charts | Analytics and BI | 2024 | n/a |
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Transportation | 10 | $1M | United Kingdom | Umami | Umami | Analytics and BI | 2025 | n/a |
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Manufacturing | 362 | $119M | United Kingdom | SAP | SAP Data Warehouse Cloud | Data Warehouse | 2016 | n/a |
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Utilities | 5000 | $2.0B | United Kingdom | SAP | SAP Analytics Cloud | Analytics and BI | 2020 | n/a |
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Government | 8700 | $313M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2017 | n/a |
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Government | 8700 | $313M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Oil, Gas and Chemicals | 110 | $14M | United Kingdom | SAP | SAP BW/4HANA | Data Warehouse | 2020 | n/a |
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