Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Learning and Development
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Henkel | Consumer Packaged Goods | 53000 | $23.0B | Germany | myQuest | myQuest LMS | Learning and Development | 2020 | n/a | In 2020, Henkel implemented myQuest LMS to digitize sales training across its global sales organization. The Learning and Development deployment targeted roughly 5,000 sales professionals and was explicitly sales focused, aligning learning pathways with frontline selling activities and manager enabled coaching. The myQuest LMS configuration emphasized microlearning modules, coaching workflows, and action based activities to embed learning in the field. Functionality deployed included bite sized microlearning content, coach guided follow up tasks, and action based assignments designed to convert short learning experiences into measurable field behaviors and improved learner engagement. Henkel worked with a myQuest training partner to configure content and orchestrate a global rollout to sales teams, with governance organized around manager facilitated coaching cycles and structured learning pathways. The case study documents improved engagement and stronger manager and sales representative collaboration as primary outcomes of the implementation. | |
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Bernhard Schulte Shipmanagement (BSM) company of Schulte Group | Transportation | 2000 | $200M | Germany | Mintra | Mintra OCS HR LMS | Learning and Development | 2023 | n/a | In 2023, Bernhard Schulte Shipmanagement (BSM) company of Schulte Group centralized its global crew and shore training onto the Mintra OCS HR LMS, using Mintra's Trainingportal LMS to consolidate learning and competency management. Mintra OCS HR LMS was deployed as the company's Learning and Development platform to unify training delivery, certification records, and compliance workflows for approximately 20,000 seafarers and 2,000 shore staff. The implementation emphasized a single learning and competency platform with centralized training and certification records, course catalog rationalization, and competence tracking. BSM reduced course duplication from about 800 courses to roughly 150 courses, and the program cut administrative effort by consolidating course scheduling, recordkeeping, and compliance reporting within the Mintra OCS HR LMS environment. Operational coverage was global, encompassing crew and shore L&D activities and affecting learning and development, crewing operations, compliance, and training administration. The rollout consolidated training content and records into Mintra OCS HR LMS and Trainingportal LMS provisioning, enabling consistent competency controls and centralized certification governance. Outcomes explicitly reported include reduced course duplication, centralized certification records, and lower administrative effort resulting from the Mintra OCS HR LMS Learning and Development implementation. No cost or risk details were provided. | |
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Construction and Real Estate | 200 | $60M | Germany | KnowBe4 | KnowBe4 HRM+ | Learning and Development | 2025 | n/a |
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Professional Services | 50 | $50M | Germany | ServiceRocket | ServiceRocket Learndot | Learning and Development | 2018 | n/a |
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Banking and Financial Services | 30 | $2M | Germany | Nestorbird | Nestorbird eLearning | Learning and Development | 2022 | n/a |
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Retail | 380 | $150M | Germany | LumApps | Teach on Mars by LumApps | Learning and Development | 2018 | n/a |
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Transportation | 350 | $519M | Germany | Mintra | Mintra OCS HR LMS | Learning and Development | 2022 | n/a |
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Retail | 44612 | $10.9B | Germany | Preply | Preply Platform | Learning and Development | 2023 | n/a |
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Professional Services | 1800 | $230M | Germany | Preply | Preply Platform | Learning and Development | 2024 | n/a |
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Manufacturing | 480 | $140M | Germany | Rexx systems GmbH | Rexx LMS | Learning and Development | 2023 | n/a |
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