Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Nexon Asia Pacific | Professional Services | 600 | $23M | Australia | Alcatel-Lucent Enterprise | Alcatel-Lucent Rainbow | Collaboration | 2017 | n/a | In 2017 Nexon Asia Pacific implemented Alcatel-Lucent Rainbow as its Communications Platform as a Service to modernize real-time communications for its professional services operations in Australia. Nexon Asia Pacific implemented Alcatel-Lucent Rainbow Communications Platform as a Service to support customer engagement, internal collaboration, and service delivery workflows across the organization. The deployment used the vendor delivered cloud service model, configuring core capabilities such as real-time voice, video, messaging, presence, conferencing, and developer APIs to embed communications into business workflows. Alcatel-Lucent Rainbow was configured to expose programmable interfaces and client SDKs, enabling Nexon to align communications capabilities with service delivery and client interaction patterns typical of Communications Platform as a Service solutions. Operational coverage focused on customer facing teams, professional services delivery, and internal collaboration within Nexon Asia Pacific in Australia, with implementations scoped around departmental workflows rather than enterprise replatforming. Integrations were executed through the application APIs to connect communications into scheduling, support, and client engagement processes, preserving existing operational systems while extending real-time interaction capabilities. Adoption was governed through a three way commercial partnership model between Alcatel-Lucent Enterprise, Nexon Asia Pacific, and the customer business partner, which introduced shared risk contracting and joint service governance. Customer response to the shared risk model was reported as positive, with stakeholders noting surprise that a vendor would share risk with both partner and customer, and this three way partnership was framed as a strategic element for future business securing efforts. | |
 |
Zalus Digital Pty Ltd | Professional Services | 15 | $2M | Australia | IgniteTech | IgniteTech Aurea Campaign Manager | Marketing Automation | 2018 | n/a | In 2018, Zalus Digital Pty Ltd deployed IgniteTech Aurea Campaign Manager as its Marketing Automation platform to run client email programs. Zalus Digital is a specialised digital agency focused exclusively on email marketing, and the implementation was scoped to serve as the primary campaign engine for dozens of client accounts. The IgniteTech Aurea Campaign Manager deployment emphasized Marketing Automation functional modules including email campaign management, list segmentation, template design and management, automated campaign workflows, A/B testing, deliverability controls, and reporting and analytics. Configuration work prioritized multi tenant account partitioning and role based access for a small team, combined with reusable template libraries and predefined workflow templates to accelerate campaign provisioning. Operational coverage centered on the agency’s marketing and client services functions where campaign creation, scheduling, send management and client reporting were centralized. Governance was adapted to an agency delivery model, instituting standardized campaign review and approval steps, onboarding procedures for new client accounts, and ongoing configuration management to maintain template and deliverability standards. Zalus Digital reports that IgniteTech Aurea Campaign Manager helped dozens of clients achieve exceptional results, and the company packaged the platform alongside superior support and customer service as a core offering for its email marketing practice. | |
 |
|
Professional Services | 23 | $5M | Australia | Ambisafe | Ambisafe | Blockchain Platform | 2018 | n/a |
|
|
|
|
|
Professional Services | 49 | $8M | Australia | Appinium | Appinium LearnTrac | Learning and Development | 2020 | n/a |
|
|
|
|
|
Professional Services | 100 | $10M | Australia | Dayforce | RITEQ Rostering | Workforce Scheduling | 2014 | n/a |
|
|
|
|
|
Professional Services | 100 | $10M | Australia | Dayforce | RITEQ Workforce Manager | Workforce Management | 2014 | n/a |
|
|
|
|
|
Professional Services | 525 | $119M | Australia | Dayforce | RITEQ Workforce Manager | Workforce Management | 2016 | n/a |
|
|
|
|
|
Professional Services | 525 | $119M | Australia | TechnologyOne | TechnologyOne HR and Payroll | Payroll,Core HR | 2018 | n/a |
|
|
|
|
|
Professional Services | 525 | $119M | Australia | TechnologyOne | TechnologyOne HR and Payroll - Recruitment | Recruiting | 2018 | n/a |
|
|
|
|
|
Professional Services | 5000 | $700M | Australia | Dayforce | RITEQ Workforce Manager | Workforce Management | 2018 | n/a |
|
|