Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Communications | 190820 | $402.8B | United States | LevelTen Energy | LevelTen MarketPulse | Analytics and BI | 2022 | n/a | In 2022, Google collaborated with LevelTen Energy to co-develop and run LEAP, LevelTen’s Accelerated Process, to accelerate power purchase agreement procurement across North America and Europe, helping Google procure roughly 1.5 GW and sharply reduce contracting timelines. LevelTen MarketPulse, an Analytics and BI application that LevelTen describes as providing real-time PPA market intelligence, is inferred to have been used to support buyer decisioning because Google is a large, active buyer on the LevelTen Platform and LevelTen positions MarketPulse as the real-time intelligence layer for buyers. The inferred LevelTen MarketPulse deployment would align with Analytics and BI capabilities such as real-time market signal feeds, normalized price curves, interactive dashboards for deal screening, scenario analysis and alerting for shifting locational value. These functional modules would be consistent with Platform-level market intelligence workflows that buyers use to prioritize offers and accelerate procurement decisioning. Operational integration likely centered on the LevelTen Platform and procurement workflows, supporting Google’s energy procurement and legal teams across North America and Europe during LEAP runs. Usage scope focused on PPA sourcing, bid evaluation and contracting orchestration, with MarketPulse serving as the analytics front end for transaction screening and market visibility. Governance for the engagement was co-development and run of the LEAP process with LevelTen, which institutionalized accelerated contracting steps and operational playbooks across procurement stakeholders. The engagement explicitly delivered roughly 1.5 GW of contracted capacity and a sharp reduction in contracting timelines, and MarketPulse usage is inferred to have provided the market intelligence signals that underpinned those outcomes. | ||
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Starbucks | Retail | 381000 | $37.2B | United States | LevelTen Energy | LevelTen MarketPulse | Analytics and BI | 2025 | n/a | In 2025, Starbucks worked with LevelTen to identify and execute a 15 year virtual power purchase agreement VPPA supporting a 350 MW Concho County project delivering approximately 233 GWh per year to advance its Greener Stores sustainability program in the United States. LevelTen MarketPulse was the analytical platform used in the engagement to support energy procurement analytics and deal validation. LevelTen MarketPulse, an Analytics and BI platform, was applied through the PPA Price Index and custom analytics to verify pricing and impact for the VPPA. Functional use included price index benchmarking, scenario comparison and contract level impact assessment to inform commercial negotiation and procurement decision workflows. Deal participants used MarketPulse, the PPA Price Index and bespoke analytics during commercial negotiations and deal execution, aligning sustainability stakeholders and energy procurement teams around a common dataset. The implementation covered the United States operational scope of Starbucks Greener Stores, with MarketPulse serving as the analytics authority for pricing verification and impact analysis in the transaction. The engagement demonstrates LevelTen MarketPulse as a core Analytics and BI tool for energy procurement, with explicit use by participants to verify pricing and impact on the Concho County VPPA, supporting Starbucks Greener Stores program in 2025. | |
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Professional Services | 76453 | $37.9B | United States | LevelTen Energy | LevelTen MarketPulse | Analytics and BI | 2019 | n/a |
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Professional Services | 476 | $512M | United States | LexisNexis | Lex Machina | Analytics and BI | 2016 | n/a |
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Professional Services | 1850 | $1.3B | United States | LexisNexis | Lex Machina | Analytics and BI | 2020 | n/a |
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Professional Services | 221000 | $243.0B | United States | LexisNexis | Lex Machina | Analytics and BI | 2016 | n/a |
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Automotive | 208 | $30M | United States | LexisNexis | LexisNexis InsurQuote | Analytics and BI | 1999 | n/a |
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Insurance | 4000 | $900M | United States | LexisNexis | LexisNexis InsurQuote | Analytics and BI | 2000 | n/a |
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Communications | 10 | $1M | United States | LexisNexis | LexisNexis InsurQuote | Analytics and BI | 2000 | n/a |
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Government | 2600 | $494M | United States | Lightcast | Lightcast Gazelle | Analytics and BI | 2017 | n/a |
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