Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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City of Bethlehem | Government | 670 | $84M | United States | Mark43 | Mark43 Analytics | Analytics and BI | 2021 | n/a | In March 2021, the City of Bethlehem deployed Mark43 RMS and Mark43 Analytics as part of a Lehigh County consortium to centralize police records and enable NIBRS compliant reporting across Pennsylvania. The deployment consolidated incident, arrest, and reporting workflows for the Bethlehem Police Department into a single cloud native environment. Mark43 Analytics, operating within Analytics and BI, was configured to produce NIBRS compliant extracts, operational dashboards, and public facing visualizations that link directly to the Mark43 RMS record store. The implementation used centralized data ingestion and standardization pipelines to reduce manual report preparation and to support near real time analytical queries against unified records. Operational scope covered the Bethlehem Police Department within the Lehigh County consortium, shifting administrative reporting responsibilities away from officers and into centralized analytics processes. Governance emphasized standardized records management and NIBRS reporting workflows, and the rollout eliminated NIBRS reporting errors while reclaiming roughly 50 percent of officers' shift time for field work and enabling faster investigations and public facing data visualizations. | |
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City of Apache Junction, AZ | Government | 270 | $50M | United States | Mark43 | Mark43 Analytics | Analytics and BI | 2022 | n/a | In 2022, the City of Apache Junction, AZ announced a partnership with Mark43 to implement Mark43 Analytics as part of a cloud-native deployment that also included CAD and RMS modules. The engagement was scoped to deliver integrated dispatch, mobile, and analytics capabilities to the Apache Junction Police Department for faster situational awareness and operational efficiency. Mark43 Analytics was configured to aggregate CAD, RMS, and mobile data into unified operational dashboards and incident analytics, aligning with core Analytics and BI workflows such as real-time incident visualization, historical incident trend analysis, and ad hoc reporting for investigators and command staff. The implementation emphasizes cloud-native data ingestion and centralized analytics services to support event-level correlation and cross-system query performance. Operational coverage for the Mark43 Analytics deployment focuses on police operations within the City of Apache Junction, with the rollout estimated to go live in 2023 based on the 2022 announcement. Governance and process changes are scoped around integrated dispatch to analytics handoffs and mobile data workflows, with the stated objective of improving emergency response and enabling data-driven policing practices. | |
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Banking and Financial Services | 125 | $60M | United States | MX Technologies | MX Account Aggregation | Data Warehouse | 2019 | n/a |
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Professional Services | 31 | $5M | United States | MX Technologies | MX Account Aggregation | Data Warehouse | 2018 | n/a |
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Banking and Financial Services | 130 | $15M | United States | MX Technologies | MX Account Aggregation | Data Warehouse | 2017 | n/a |
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Insurance | 60 | $1M | United States | NavMD | NavMD | Analytics and BI | 2024 | n/a |
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Government | 250 | $25M | United States | Nelnet Payment Services | Nelnet Data Analytics and AI | Analytics and BI | 2021 | n/a |
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Leisure and Hospitality | 58000 | $16.2B | United States | Neocase Software | Neocase Reporting and Analytics | Analytics and BI | 2019 | n/a |
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Consumer Packaged Goods | 108000 | $84.0B | United States | NeoGrid | NeoGrid Horus | Analytics and BI | 2020 | n/a |
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Healthcare | 2500 | $300M | United States | Netsmart Technologies | Netsmart SimpleAnalyzer | Analytics and BI | 2019 | n/a |
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