Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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AFL Global | Communications | 5800 | $1.6B | United States | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2016 | n/a | ||
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AFL Global | Communications | 5800 | $1.6B | United States | Momentive (formerly SurveyMonkey) | GetFeedback | Customer Experience | 2017 | n/a | In 2017 AFL Global deployed GetFeedback on its website to capture customer input and formalize digital Customer Experience measurement. GetFeedback was embedded on public product and support pages to collect contextual feedback directly from end users. The implementation emphasized web embedded surveys, conditional logic, targeted survey flows and in form routing, providing standard Customer Experience capabilities such as NPS collection, CSAT questions and open text comments. Reporting and dashboarding were configured to surface feedback trends and categorize responses for operational teams. Operational scope centered on the public website and impacted customer service, product management and marketing functions, enabling those groups to consume survey data for triage and prioritization. Data collection was organized to align feedback with specific customer journeys and web touch points. Governance included survey version control, defined response routing and rules for access to feedback data to support operational handoffs and maintain data quality. The GetFeedback implementation provided a centralized Customer Experience feedback stream for ongoing refinement of web content and support processes. | |
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Communications | 5800 | $1.6B | United States | Terminus | Terminus ABM Platform | Account Based Marketing | 2017 | n/a |
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Communications | 5800 | $1.6B | United States | Swiftype | Swiftype | Application, Web and Enterprise Search | 2017 | n/a |
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Communications | 5800 | $1.6B | United States | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2018 | n/a |
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Communications | 5800 | $1.6B | United States | PathFactory | Uberflip | Marketing Automation | 2019 | n/a |
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Communications | 5800 | $1.6B | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2021 | n/a |
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Communications | 5800 | $1.6B | United States | Dropbox | Dropbox Business | Enterprise Content Management | 2021 | n/a |
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Communications | 5800 | $1.6B | United States | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2021 | n/a |
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Communications | 5800 | $1.6B | United States | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2021 | n/a |
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