Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Impexium | Professional Services | 50 | $5M | United States | Qrvey | Qrvey Analytics | Analytics and BI | 2025 | n/a | In 2025, Impexium implemented Qrvey Analytics into its AWS-native Association Management SaaS to embed analytics directly into the product experience. Impexium deployed Qrvey Analytics to provide Analytics and BI capabilities that support association management and event reporting for members and event organizers, aligning the application with customer-facing reporting use cases. The implementation centered on embeddable analytics and self-service reporting modules, including responsive dashboards, interactive visualizations, and data automation for scheduled and ad hoc reporting. Qrvey Analytics was configured to enable customers to build their own analytics assets and to surface event and membership metrics inside the AMS user interface. The deployment integrated with Impexium’s AWS-native architecture, consuming application data through cloud-hosted data flows and delivering analytics within the SaaS application rather than as a separate tool. Operational coverage targeted member-facing workflows and event organizer use cases, making embedded analytics a core part of the product feature set. Governance and rollout focused on enabling tenant-level access to embedded dashboards and exposing self-service reporting to end users while keeping analytics management within the product team. The case study explicitly reports faster time-to-market for reporting features and the ability for customers to build their own analytics using Qrvey Analytics. | |
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Stance | Retail | 300 | $150M | United States | Qualtrics | Qualtrics Strategic Research | Analytics and BI | 2019 | n/a | In 2019, Stance implemented Qualtrics Strategic Research to formalize consumer feedback for apparel product development. Stance used Qualtrics Strategic Research, an Analytics and BI application, to support product development and marketing functions across its Americas region. The deployment leveraged ProductXM and Strategic Research capabilities within the Qualtrics platform to operationalize pre-launch concept testing and structured product feedback loops. Configurations emphasized reusable survey templates, concept comparison workflows, and segmentation-based sampling to accelerate design validation. The implementation treated Qualtrics Strategic Research as a cloud-hosted research orchestration layer, centralizing consumer inputs into product decision workflows. Operational scope centered on product and marketing teams, with standardized research governance and formal workflow handoffs from consumer insights into seasonal design reviews. The program delivered faster, consumer-driven design validation and improved hit-rate for seasonal product lines. | |
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Insurance | 1500 | $250M | United States | Quantemplate | Quantemplate Analytics | Analytics and BI | 2019 | n/a |
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Insurance | 300 | $450M | United States | Quantemplate | Quantemplate Analytics | Analytics and BI | 2019 | n/a |
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Oil, Gas and Chemicals | 25 | $40M | United States | PakEnergy | PakEnergy Intelligence | Analytics and BI | 2023 | n/a |
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Banking and Financial Services | 378 | $76M | United States | Plaid Financial | Plaid | Data Warehouse | 2021 | n/a |
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Banking and Financial Services | 60 | $10M | United States | Plaid Financial | Plaid | Data Warehouse | 2026 | n/a |
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Banking and Financial Services | 300 | $23M | United States | Plinqit | Plinqit | Data Warehouse | 2018 | n/a |
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Banking and Financial Services | 298 | $75M | United States | Plinqit | Plinqit | Data Warehouse | 2022 | Jack Henry & Associates |
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Leisure and Hospitality | 250 | $50M | United States | Preset | Preset Cloud | Analytics and BI | 2023 | n/a |
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