Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Pfizer | Life Sciences | 81000 | $63.6B | United States | Panorama Software | Panorama Ruby | Analytics and BI | 2013 | n/a | In 2013, market and vendor sources list Pfizer among organizations using Panorama Software’s BI and Necto solutions for enterprise reporting and commercial and R&D analytics in the United States. Panorama Ruby, Panorama Software’s AI and autonomous insights product in the Analytics and BI category, is not directly documented in those sources as deployed by Pfizer, its association is inferred from vendor and market listings rather than explicitly recorded. Source listings indicate Pfizer-level usage of Panorama for consolidated dashboards, data discovery, and enterprise reporting that supported commercial analytics and R&D analytics workflows. Panorama Ruby, as an Analytics and BI application, aligns with category capabilities such as automated insight generation, visual analytics, and consolidated dashboarding, and these functional modules map to typical enterprise reporting and data discovery needs within commercial and R&D analytics teams. The vendor referencing places Pfizer in the implementation footprint for Panorama solutions in the United States, while direct evidence of a Panorama Ruby deployment at Pfizer is inferred from those aggregated market and vendor references. | |
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Juice Press | Consumer Packaged Goods | 800 | $100M | United States | Parabola | Parabola | Analytics and BI | 2023 | n/a | In 2023 Juice Press implemented Parabola in an Analytics and BI deployment to automate inventory allocation and tip allocation across 85 U.S. store locations. The initiative centralized automation for store operations and back office functions, moving critical allocation workflows out of spreadsheet-based processes and into repeatable data pipelines. The implementation used Parabola Flows to construct automated pipelines that calculate tip splits and inventory distribution logic, schedule recurring runs, and output reconciled allocation datasets for downstream teams. Configuration centered on flow orchestration, data transformation rules, and export formats that align with finance, HR, and payroll consumption. Parabola Flows were integrated with point of sale and ordering systems to ingest transaction and order data, normalizing inputs across multiple store locations and producing consistent allocation records. Operational coverage included all 85 U.S. retail sites and extended to finance and payroll processing functions that consume the flows outputs. Governance focused on standardizing input schemas, scheduling controls, and versioned flows to replace ad hoc spreadsheet maintenance and to centralize ownership of allocation logic. The deployment replaced manual spreadsheet work and delivered explicit operational results, saving Juice Press roughly 400 hours per week and about $200,000 annually in finance, HR and payroll-related manual work. | |
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Transportation | 5000 | $5.2B | United States | Parabola | Parabola | Analytics and BI | 2023 | n/a |
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Manufacturing | 10 | $1M | United States | Parabola | Parabola | Analytics and BI | 2024 | n/a |
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Banking and Financial Services | 6000 | $576M | United States | Plaid Financial | Plaid | Data Warehouse | 2022 | n/a |
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Banking and Financial Services | 320 | $79M | United States | Plinqit | Plinqit | Data Warehouse | 2017 | n/a |
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Leisure and Hospitality | 1500 | $600M | United States | Preset | Preset Cloud | Analytics and BI | 2023 | n/a |
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Professional Services | 300 | $40M | United States | Preset | Preset Cloud | Analytics and BI | 2022 | n/a |
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Media | 24 | $3M | United States | Protecmedia | Protecmedia MAS | Analytics and BI | 2020 | Etype Services |
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Professional Services | 10 | $1M | United States | Qrvey | Qrvey Analytics | Analytics and BI | 2025 | n/a |
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