Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Semantix Brasil | Professional Services | 600 | $60M | Brazil | Cloudera | Cloudera Hortonworks Data Platform | Data Warehouse | 2017 | n/a | ||
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Semantix Brasil | Professional Services | 600 | $60M | Brazil | Apache Software | Apache Hive | Data Warehouse | 2021 | n/a | In 2021 Semantix Brasil implemented Apache Hive as part of its Data Warehouse architecture to centralize SQL-based analytical processing within its Hadoop ecosystem. Apache Hive is used for daily query and batch analytics workflows by Big Data Analysts operating from São Paulo and remote locations, and it sits alongside other platform components in production use. The implementation leverages Apache Hive for SQL query translation and metadata management, with interactive query capability complemented by Impala and user access provided through Hue. Batch orchestration is handled through Oozie workflows, and data ingress routines use Sqoop for relational imports, reflecting a common Data Warehouse functional stack for large scale analytics and ETL processing. Apache Hive is integrated into a Cloudera managed Hadoop stack using YARN and Zookeeper for resource and cluster coordination, and it operates with observability and tooling tied to Elasticsearch, Grafana, and DataDog for logging and monitoring. Scheduling and operational job control reference Control M, infrastructure provisioning is automated with Terraform, and CI pipelines and code versioning are managed in Gitlab, while cloud compute and storage leverage AWS resources. Operational governance is driven by the Semantix Brasil Big Data team, with day to day monitoring and support responsibilities performed by dedicated Big Data Analysts since November 2021. The deployment emphasizes configuration as code, pipeline orchestration, and centralized monitoring to sustain the Data Warehouse operational lifecycle and ongoing platform support. | |
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Oil, Gas and Chemicals | 600 | $1.5B | United States | IFS | IFS Reporting (formerly P2 Reporting) | Analytics and BI | 2018 | n/a |
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Transportation | 600 | $271M | Vietnam | GE Digital | GE Digital Fuel Insight | Analytics and BI | 2023 | n/a |
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Transportation | 600 | $271M | Vietnam | GE Digital | GE Digital FlightPulse | Analytics and BI | 2023 | n/a |
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Healthcare | 600 | $120M | Philippines | SAP | SAP Crystal Reports | Analytics and BI | 2017 | n/a |
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Healthcare | 600 | $120M | Philippines | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Oil, Gas and Chemicals | 600 | $170M | Malaysia | SAP | SAP BW/4HANA | Data Warehouse | 2017 | n/a |
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Professional Services | 600 | $75M | United States | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a |
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Distribution | 600 | $80M | United States | Perfalytics | Freshpaint | Analytics and BI | 2023 | n/a |
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