Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bayer UK | Life Sciences | 700 | $890M | United Kingdom | IBM | IBM Cognos Impromptu | Analytics and BI | 2000 | n/a | In 2000, Bayer UK implemented IBM Cognos Impromptu as part of a broader Cognos Series 7 deployment. The Analytics and BI implementation provided managed reporting and portal-based access for the UK and Ireland sales force to operational and financial data. The deployment included Impromptu Web Reports and centralized report cataloguing to support ad-hoc querying and scheduled reporting, simplifying report distribution through a portal interface. IBM Cognos Impromptu was configured to expose operational and financial subject areas to finance and sales users, reducing local report maintenance and enabling faster ad-hoc analysis. Data integration was improved as part of the deployment, reducing maintenance overhead and accelerating ad-hoc reporting workflows for finance and sales, and the implementation selected around 2000 was upgraded to Series 7 by 2002. Governance shifted toward managed reporting and portal access controls, establishing a single reporting layer for the UK and Ireland sales organization and finance teams. | |
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Universidad Tecnica de Machala Ecuador | Education | 700 | $12M | Ecuador | Meteorite | Meteorite Saiku Business Analytics | Analytics and BI | 2022 | n/a | In 2022 Universidad Técnica de Machala recorded use of Saiku analytics, a usage that this record associates by inference with Meteorite Saiku Business Analytics in the Analytics and BI category. Researchers at the university used the SRI Saiku analytical platform to run multidimensional statistical analyses supporting regional economic and export studies in Ecuador. Meteorite Saiku Business Analytics aligns with the described research activity through capabilities such as OLAP cube exploration, ad hoc query authoring, pivot-style reporting and multidimensional statistical functions, functionality typical for Analytics and BI workloads. Configuration emphasis for the reported use case would center on cube connections, query performance tuning and exportable reporting to support iterative academic research analysis workflows. The source note clarifies this record reflects university use of the SRI Saiku service, meaning Saiku analytics provided by SRI, and therefore is reported as a public-sector Saiku adoption that can be associated with Meteorite Saiku tooling by inference. Operational scope is concentrated on research departments and regional economic and export study workflows, with governance implications focused on integrating analytics into academic research processes rather than broad enterprise BI program governance. | |
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Construction and Real Estate | 700 | $300M | United States | Oracle | Oracle Endeca | Analytics and BI | 2020 | n/a |
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Construction and Real Estate | 700 | $300M | United States | Fathom | Fathom Analytics | Analytics and BI | 2023 | n/a |
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Government | 700 | $2.9B | Canada | Microsoft | Microsoft Power BI | Analytics and BI | 2024 | n/a |
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Manufacturing | 700 | $220M | Germany | ProCampaign | ProCampaign BI | Analytics and BI | 2022 | Consultix |
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Professional Services | 700 | $200M | United Kingdom | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2025 | n/a |
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Government | 700 | $227M | United States | Axon | Axon Performance | Analytics and BI | 2025 | n/a |
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Government | 700 | $100M | Netherlands | Fathom | Fathom Analytics | Analytics and BI | 2019 | n/a |
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Banking and Financial Services | 700 | $120M | Brazil | Pendo.io | Pendo Web Analytics | Analytics and BI | 2023 | n/a |
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