Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mcdonald Jones Homes | Construction and Real Estate | 700 | $500M | Australia | Near | CARBON | Analytics and BI | 2024 | n/a | ||
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Supre Australia | Retail | 700 | $47M | Australia | SkyGlue | SkyGlue Platform | Analytics and BI | 2025 | n/a | In 2025 Supre Australia implemented SkyGlue Platform. The SkyGlue Platform is being used as an Analytics and BI application to capture click journeys and event level data across its ecommerce storefront, with a focus on checkout and user experience optimization. Deployment appears to center on client side instrumentation embedded in the online storefront to record clickstream events, page transitions, form interactions, and checkout steps. Functional capabilities inferred from detection include session reconstruction for replay, funnel analysis for conversion pathways, event level attribution and UX instrumentation such as heatmaps and conversion path visualization, aligning with common Analytics and BI workflows. Operational scope likely covers product, UX, ecommerce operations and marketing teams who use the captured data for experimentation and checkout refinement. Governance and rollout considerations inferred include establishing an event taxonomy, aligning tag management and data quality processes, and phasing instrumentation across site sections. This entry is based on third party technology detection rather than a vendor case study, so specific implementation details are inferred from observed SkyGlue Platform usage. | |
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Manufacturing | 700 | $104M | India | Effitrac | Effitrac BI Dashboard | Analytics and BI | 2022 | n/a |
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Transportation | 700 | $120M | Brazil | Datamar | Datamar | Analytics and BI | 2023 | n/a |
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Professional Services | 700 | $85M | United Kingdom | Flipt Software | Flipt | Analytics and BI | 2023 | n/a |
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Professional Services | 700 | $100M | France | Gameanalytics | Gameanalytics | Analytics and BI | 2019 | n/a |
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Insurance | 700 | $130M | United States | Guidewire | Guidewire Live | Analytics and BI | 2018 | n/a |
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Construction and Real Estate | 700 | $150M | Australia | IBM | IBM Cognos Express | Analytics and BI | 2014 | QMetrix |
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Professional Services | 700 | $82M | Brazil | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Retail | 700 | $50M | Nigeria | Chartbeat | Chartbeat | Analytics and BI | 2025 | n/a |
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