Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Ruggable | Retail | 450 | $295M | United States | Contentful GmbH | Contentful Analytics | Analytics and BI | 2022 | n/a | Ruggable implemented Contentful Analytics in 2022 to instrument its ecommerce site and accelerate the build of modular Black Friday landing pages. Contentful Analytics is positioned in the Analytics and BI category and was used in conjunction with Contentful Personalization and composable content models to add localization and personalized experiences across campaign pages. The implementation emphasized composable content models and analytics instrumentation to surface performance signals for marketing and ecommerce workflows. Functional capabilities included analytics-driven reporting, event level measurement of clicks and conversions, and feedback into personalization rules and editorial workflows to support rapid campaign iteration. Operational scope covered ecommerce marketing campaigns and seasonal Black Friday landing pages, with governance oriented around editorial control of content models and analytics-driven personalization workflows. The case study credits Contentful Personalization and composable content for a 25% increase in conversions and a 7x increase in click through rate, with Contentful Analytics providing the performance insights referenced. | |
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BOKU Inc | Banking and Financial Services | 450 | $63M | United States | Knowi | Knowi Unified Analytics | Analytics and BI | 2017 | n/a | In 2017, BOKU Inc deployed Knowi Unified Analytics to provide Analytics and BI capabilities for product, finance, and account teams. The initiative was scoped to deliver fast, embedded dashboards and ad-hoc analytics across large transactional datasets, centralizing analytic access for internal teams and external partners. The deployment used a hybrid analytics platform architecture combining embedded dashboards and self-serve analytics modules, configured to surface prebuilt dashboards while enabling ad-hoc query workflows for business users. Knowi Unified Analytics was instrumented to support embedded visualization delivery and interactive analysis without prescribing specific backend systems, aligning with typical Analytics and BI capabilities for large transaction volumes. Operational coverage included product, finance, and account management functions, with dashboards and shared analytic views extended to partner workflows to support commercial and operational decision making. The implementation emphasized embedded dashboard distribution and user-driven self-serve exploration, enabling sharing of insights across teams and partners. Governance and rollout focused on embedding dashboards into team and partner workflows while enabling controlled self-serve access for ad-hoc analysis, supporting a shift in how analytic requests were fulfilled. The deployment was reported to enable approximately 70% reduction in information costs and about 15% increased upsell and cross-sell, benefits that were attributed to faster access to embedded analytics and improved ad-hoc decision support. | |
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Media | 450 | $50M | United States | KnowledgeHound | KnowledgeHound Data Analysis | Analytics and BI | 2019 | n/a |
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Consumer Packaged Goods | 450 | $200M | Canada | IBM | IBM Cognos Insight | Analytics and BI | 2021 | Converge Technology Solutions |
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Healthcare | 450 | $100M | United States | MedeAnalytics | MedeAnalytics Value-Based Care Administration | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 450 | $230M | United States | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Life Sciences | 450 | $70M | Singapore | Palantir Technologies | Palantir Foundry | Analytics and BI | 2021 | n/a |
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Automotive | 450 | $350M | United States | Tinybird | Tinybird Platform | Analytics and BI | 2025 | n/a |
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Professional Services | 452 | $307M | United States | Microsoft | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | 2013 | n/a |
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Education | 452 | $169M | Canada | Microsoft | Microsoft Power BI | Analytics and BI | 2017 | n/a |
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