Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Oil Gas and Chemicals
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Shell Poland | Oil, Gas and Chemicals | 4639 | $4.8B | Poland | IdeoSoftware | Motivation Direct Loyalty Platform | Customer Loyalty | 2013 | n/a | In 2013 Shell Poland deployed the Motivation Direct Loyalty Platform delivered by IdeoSoftware to run the Affiliative Club Shell Helix programme, a B2B loyalty initiative for car repair shops in Poland. The implementation targeted partner engagement and sales support use cases and the case records state Shell Poland and IdeoSoftware have been cooperating on the programme since 2013. Reported program scale includes over 2,400 active participants and an explicit increase in brand awareness among channel partners. The Motivation Direct Loyalty Platform was configured to support Customer Loyalty workflows common to partner incentive programmes, including participant enrollment, partner account management, rewards and incentives management, campaign orchestration, and program reporting. Configuration emphasized sales support capabilities to align partner activity with commercial objectives, and the implementation used Customer Loyalty functional terminology such as incentives management, campaign management, and partner engagement to structure program operations. Operational coverage was limited to the Polish region and focused on Shell Poland channel and partner engagement teams working with car repair shops. Governance centered on program management for the Affiliative Club Shell Helix programme, with ongoing cooperation between Shell Poland and IdeoSoftware to maintain participant activity and campaign cycles. Outcomes explicitly reported in the case study are the participant base of over 2,400 active members and increased brand awareness among partner channels. | |
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Tata Chemicals | Oil, Gas and Chemicals | 4622 | $2.0B | India | Google Workspace (Formerly Google G-Suite) | Collaboration | 2022 | n/a | |||
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Oil, Gas and Chemicals | 4622 | $2.0B | India | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2022 | n/a |
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Oil, Gas and Chemicals | 4622 | $2.0B | India | Workplace by Facebook | Collaboration | 2022 | n/a |
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Oil, Gas and Chemicals | 4622 | $2.0B | India | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2022 | n/a |
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Oil, Gas and Chemicals | 4622 | $2.0B | India | Microsoft | Microsoft 365 | Collaboration | 2022 | n/a |
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Oil, Gas and Chemicals | 4622 | $2.0B | India | GoDaddy | GoDaddy | Application Hosting and Computing Services | 2022 | n/a |
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Oil, Gas and Chemicals | 4622 | $2.0B | India | Aeroleads | Aeroleads | Lead Generation | 2024 | n/a |
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Oil, Gas and Chemicals | 4619 | $25.7B | Germany | SAP | SAP S/4 HANA | ERP Financial | 2017 | n/a |
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Oil, Gas and Chemicals | 4619 | $25.7B | Germany | SAP | SAP Concur Expense | Expense Management | 2017 | n/a |
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