Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Education
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Aakash Institute | Education | 5000 | $1.3B | India | Vizury | Vizury | Customer Engagement | 2020 | n/a | In 2020, Aakash Institute implemented Vizury as a Customer Engagement solution on its website, instrumenting web channels to support marketing and enrollment workflows. The deployment was oriented toward capturing web behavior and enabling targeted engagement for prospective students visiting the site. Vizury was configured to provide on-site personalization, behavioral segmentation, campaign orchestration, and engagement analytics consistent with Customer Engagement platforms. Configuration work included page-level event tagging, audience definitions, and campaign templates to drive targeted messaging and cohort tracking. Integration activity centered on embedding Vizury’s web scripts and server-side event collection into Aakash Institute’s public site to enable real-time visitor profiling and campaign triggers. Operational ownership was defined across digital marketing and IT teams, with marketing responsible for segmentation and campaign execution and IT managing data collection and site instrumentation. The rollout progressed in phases across admissions and marketing workflows with staged QA and go-live on priority landing pages, accompanied by training for campaign managers and reporting owners. Governance focused on campaign change control, consent and privacy handling, and ongoing monitoring of engagement events within the Customer Engagement implementation. | |
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Aakash Institute | Education | 5000 | $1.3B | India | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2024 | n/a | In 2024, Aakash Institute deployed Amazon WAF to protect its public website. The Aakash Institute Amazon WAF Web Application Firewalls (WAF) deployment secures the institute's public website and web-facing services hosted within their AWS environment, providing a perimeter control layer for HTTP and HTTPS traffic. Configuration focused on core Web Application Firewalls (WAF) capabilities, including managed rule groups, custom rule sets for application-specific signatures, IP reputation filtering, and rate-based rules to mitigate abusive traffic. Logging and alerting were instrumented to route WAF events to the institute's security operations workflow for rule tuning and incident handling, while governance responsibilities were assigned to the security and infrastructure teams to manage rule lifecycle, false positive review, and periodic policy updates. | |
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Education | 5000 | $1.3B | India | Wingify | Wingify VWO | Marketing Analytics | 2024 | n/a |
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Education | 5000 | $741M | United States | WorkForce Software | WorkForce Suite | Workforce Management | 2018 | n/a |
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Education | 5000 | $741M | United States | PowerSchool | PowerSchool Unified Talent | Recruiting,Applicant Tracking System,Candidate Relationship Management | 2020 | n/a |
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Education | 5000 | $741M | United States | PowerSchool | PowerSchool SmartFind Express | Absence and Leave Management | 2020 | n/a |
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Education | 5000 | $741M | United States | Agilix | Agilix Buzz LMS | Learning and Development | 2020 | n/a |
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Education | 5000 | $741M | United States | Articulate | Articulate 360 Platform | Learning and Development | 2020 | n/a |
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Education | 5000 | $741M | United States | Infinite Campus | Infinite Campus | Student Information | 2020 | n/a |
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Education | 5000 | $741M | United States | PowerSchool | PowerSchool BusinessPlus HR | Core HR | 2020 | n/a |
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