Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • Leisure and Hospitality
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Caesars Entertainment Leisure and Hospitality 50000 $11.2B United States Oracle Oracle Advertising (ex Oracle Data Cloud) Customer Experience 2016 n/a
Caesars Entertainment Leisure and Hospitality 50000 $11.2B United States Dynatrace Dynatrace APM Application Performance Management 2014 n/a
Leisure and Hospitality 50000 $11.2B United States Adobe Systems Adobe Advertising Cloud Digital Advertising Platform 2019 n/a
Leisure and Hospitality 50000 $11.2B United States Eyeota Eyeota DMP Data Management Platform 2016 n/a
Leisure and Hospitality 50000 $11.2B United States Formstack Formstack Forms Customer Experience 2017 n/a
Leisure and Hospitality 50000 $11.2B United States Sprinklr Sprinklr Get Satisfaction Community Management 2018 n/a
Leisure and Hospitality 50000 $11.2B United States SAP SAP Customer Data Cloud (ex Gigya) Customer Data Platform 2017 n/a
Leisure and Hospitality 50000 $11.2B United States Google Google Analytics 360 Marketing Analytics 2021 n/a
Leisure and Hospitality 50000 $11.2B United States Google Google Workspace (Formerly Google G-Suite) Collaboration 2017 n/a
Leisure and Hospitality 50000 $11.2B United States GumGum GumGum Artificial Intelligence Marketing 2018 n/a
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