Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Consumer Packaged Goods
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Naos | Consumer Packaged Goods | 3100 | $405M | France | Oxalys | Oxalys Source to Pay | Source to Pay | 2017 | n/a | In 2017 Naos implemented Oxalys Source to Pay to centralise and digitalise indirect procurement processes across the group. The deployment targeted group-wide procurement teams and shared service functions in a consumer packaged goods environment, focusing on standardising requisition-to-pay workflows and supplier relationship management. Oxalys Source to Pay was configured to deliver e-procurement and SRM capabilities, including a supplier 360 degree view, inventory management, digital invoicing, and analytics modules. The implementation incorporated catalog management, approval routing and contract visibility to increase procurement coverage and user enablement within purchasing and procurement operations. The solution was interfaced with the group SAP ERP to enable data exchange between systems, supporting supplier master synchronization, transactional document flow for purchase orders and invoices, and inventory position reconciliation. Integrations concentrated on linking Oxalys Source to Pay with core financial and master data maintained in the SAP ERP to ensure consistency across procurement and finance processes. Governance and rollout emphasised centralisation of indirect procurement policies and phased user onboarding, achieving approximately 80 percent user adoption within six months and measurable increases in procurement coverage. The implementation impacted procurement, finance and supply chain functions through consolidated supplier data, electronic invoicing and centralized analytics for procurement decision support. | |
 |
Hills Pet Nutrition | Consumer Packaged Goods | 3100 | $3.3B | United States | Skyword | Skyword360 | Marketing Automation | 2018 | n/a | In 2018, Hills Pet Nutrition implemented Skyword360 to power its Pet Care Center content program as a Marketing Automation deployment focused in the United States. The engagement concentrated on an SEO led content strategy and contributor recruitment to scale topical content aimed at pet owners, with the implementation scoped to the corporate marketing organization and U.S. content operations. Skyword360 was configured to manage the end to end editorial workflow, including assignment orchestration, approvals, content optimization for search, and contributor payments. The platform supported content creation and SEO optimization workflows, along with personalized email distribution to amplify published content, aligning content briefs, production, and scheduling under a centralized content operations process. Governance combined centralized editorial oversight from Hills marketing with Skyword360 managed workflows and contributor payment processing, formalizing contributor recruitment and editorial handoffs. The case study attributes over 1,000,000 monthly organic search views and a 188% year over year increase in search views to the Skyword360 powered program, with measurable impact on content marketing, SEO, and email marketing functions. | |
 |
|
Consumer Packaged Goods | 3100 | $3.3B | United States | Fluent | AdParlor Creative Blueprints | Campaign Management | 2024 | n/a |
|
|
|
|
|
Consumer Packaged Goods | 3100 | $405M | France | Gandi | GandiCloud VPS | Application Hosting and Computing Services | 2013 | n/a |
|
|
|
|
|
Consumer Packaged Goods | 3100 | $405M | France | OVHcloud | OVHcloud | Application Hosting and Computing Services | 2016 | n/a |
|
|
|
|
|
Consumer Packaged Goods | 3100 | $405M | France | jsDelivr | jsDelivr CDN | Content Delivery Network | 2016 | n/a |
|
|
|
|
|
Consumer Packaged Goods | 3100 | $405M | France | GlobalSign | GlobalSign SSL RSA | Secure Sockets Layer (SSL) | 2016 | n/a |
|
|
|
|
|
Consumer Packaged Goods | 3100 | $405M | France | Google Hosted Libraries | Content Delivery Network | 2017 | n/a |
|
|
|
|
|
|
Consumer Packaged Goods | 3100 | $405M | France | Automattic | WordPress | Web Content Management | 2017 | n/a |
|
|
|
|
|
Consumer Packaged Goods | 3100 | $405M | France | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2018 | n/a |
|
|