Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Cisco Systems | Professional Services | 90400 | $53.8B | United States | MindTickle | MindTickle Copilot | Cognitive Computing | 2024 | n/a | In 2024 Cisco Systems deployed MindTickle Copilot as a Cognitive Computing solution to scale sales enablement and CRM-driven coaching. The deployment was used to scale a global pitch contest and to coach approximately 18,000 sellers, with initial operational focus in the United States and adoption extended enterprise-wide. Implementation centered on MindTickle Copilot's AI role plays and Copilot capabilities, delivering simulated customer interactions, automated feedback, and structured coaching artifacts to accelerate seller readiness. Configuration emphasized role-play templates and scenario-based coaching workflows, with AI-generated feedback and assessment outputs used to reduce manual reviewer workload and speed first-pass coaching. The MindTickle Copilot deployment was embedded into Cisco's sales enablement and CRM workflows to align role-play outcomes with seller performance and pipeline conversations. Integrations were operationally focused on feeding AI coaching outputs into routine coaching cycles and manager review processes across sales teams in the United States. Governance established Copilot-driven role-play cadence and shifted routine scoring and first-pass coaching to AI while retaining human oversight for final performance decisions. Outcomes noted from the enterprise-wide adoption include a 31% increase in average deal size and $110,000 more in security bookings per high-performing seller, together with reduced manager review time driven by AI feedback. | |
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Cisco Systems | Professional Services | 90400 | $53.8B | United States | MindTickle | MindTickle Sales Coaching | Digital Coaching | 2024 | n/a | In 2024, Cisco Systems deployed MindTickle Sales Coaching to scale coaching and training across its global sales organization. MindTickle Sales Coaching, a Digital Coaching application, enabled a six week rollout to 18,000 sellers and centralized sales enablement workflows for CRM and sales teams. The deployment emphasized coaching workflows, content delivery, assessments, and performance analytics, configured to surface seller readiness and coaching assignments. MindTickle Sales Coaching was integrated with Salesforce to link training performance to revenue, aligning learning analytics with opportunity records and enabling revenue attribution at the deal level. Rollout was scoped to Cisco’s global sales organization with specific focus on sales enablement in the United States and international regions, executed in a six week phased program to reach 18,000 sellers. Operational coverage included sales managers and seller populations, with program management centralizing coaching cadence, content governance, and assessment cycles. The implementation connected the Digital Coaching layer to CRM driven sales processes, delivering measurable engagement and deal level improvements as reported in the published case study. Governance changes emphasized centralized coaching program oversight and integration of training metrics into routine sales performance reviews. | |
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Professional Services | 90400 | $53.8B | United States | MindTickle | MindTickle Sales Content Management | Content Management | 2020 | n/a |
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Professional Services | 90400 | $53.8B | United States | MindTickle | MindTickle Sales Forecasting | Demand Forecasting and Planning | 2021 | n/a |
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Professional Services | 90400 | $53.8B | United States | MindTickle | MindTickle Sales Onboarding and Training | Learning and Development,Onboarding | 2023 | n/a |
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Professional Services | 90400 | $53.8B | United States | Outreach.io | Outreach Pipeline Management Software | Sales Automation | 2022 | n/a |
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Professional Services | 90400 | $53.8B | United States | Quadralay | WebWorks ePublisher | Web Content Management | 2006 | n/a |
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Professional Services | 90400 | $53.8B | United States | RepTrak | RepTrak Brand Intelligence | Analytics and BI | 2019 | n/a |
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Professional Services | 90400 | $53.8B | United States | RR Donnelley | RR Donnelley Cloud Direct | Marketing Automation | 2019 | n/a |
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Professional Services | 90400 | $53.8B | United States | SAS Institute | SAS Visual Text Analytics | Analytics and BI | 2018 | n/a |
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