Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- CyberSecurity
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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University of Iowa | Education | 11500 | $3.1B | United States | Palo Alto Networks | Palo Alto Networks GlobalProtect | VPN | 2022 | n/a | ||
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eBay | Retail | 11500 | $2.6B | United States | Google OAuth | Identity and Access Management (IAM) | 2024 | n/a | In 2024, eBay implemented Google OAuth to deliver Sign in with Google and Google One Tap across its web and mobile platforms, aligned to Identity and Access Management (IAM) objectives. The deployment targeted buyers and sellers to provide a low friction, passwordless sign in experience for an e commerce authentication and CRM use case. Implementation centered on Google OAuth and Google One Tap as OAuth and OIDC based Identity Services, configured to handle authentication flows, ID token issuance, session management, and account linking for buyer and seller personas. The integration embedded One Tap UI flows into checkout and account creation paths and centralized authentication routing through Google OAuth to reduce password entry friction. The rollout was executed globally across eBay web properties and mobile applications, impacting authentication, user registration, and customer profile capture processes. Operational scope included sign in and sign up journeys and downstream CRM touchpoints where identity signals feed customer lifecycle workflows. eBay leveraged Google OAuth and Google One Tap to increase conversion and reduce password related friction, and the rollout improved sign in and sign up completion rates globally, using Google OAuth OIDC based Identity Services to standardize authentication and session handling. This positions Google OAuth within eBay s Identity and Access Management (IAM) stack to support authentication and CRM business functions. | ||
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Manufacturing | 11500 | $2.0B | Mexico | OpenSSL | OpenSSL | Secure Sockets Layer (SSL) | 2015 | n/a |
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Manufacturing | 11500 | $2.0B | Mexico | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2025 | n/a |
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Government | 11500 | $690M | Sweden | Clavister | Clavister PhenixID | Identity and Access Management (IAM) | 2021 | n/a |
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Government | 11500 | $7.0B | United States | Aliro | Aliro Orchestrator | Endpoint Management | 2024 | n/a |
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Government | 11500 | $7.0B | United States | reCAPTCHA | Application Security (AppSec) | 2016 | n/a |
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Retail | 11500 | $2.6B | United States | NXLog | NXLog Platform | Security Information and Event Management (SIEM) | 2025 | n/a |
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Healthcare | 11498 | $965M | United Kingdom | Redsift | Redsift OnDMARC | Secure Email Gateways (SEGs) | 2022 | n/a |
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Healthcare | 11498 | $965M | United Kingdom | Microsoft | Microsoft Entra ID (formerly Azure Active Directory) | Identity and Access Management (IAM) | 2024 | n/a |
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