Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Education
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Pontificia Universidad Javeriana | Education | 5086 | $223M | Colombia | Oracle | Oracle CX Cloud | Customer Experience | 2017 | n/a | ||
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Pontificia Universidad Javeriana | Education | 5086 | $223M | Colombia | Oracle | Oracle Social Cloud | Social Media Management | 2017 | n/a | In 2017, Pontificia Universidad Javeriana deployed Oracle Social Cloud to centralize social outreach and program-oriented engagement. Oracle Social Cloud serves as the universitys Social Media Management platform for campaigns targeting entrepreneurs, professionals in executive education programs, and high performance students. The implementation configured core Social Media Management capabilities including social listening, content scheduling, engagement tracking, and analytics to support campaign orchestration. Oracle Social Cloud was integrated with Oracle Eloqua to pass campaign and lead signals for nurture workflows, with Oracle RightNow to surface service and community interactions, and with SRM to record stakeholder engagement and relationship context. Operational ownership sits with university marketing and executive education program teams, with centralized publishing policies and coordinated workflows for campaign creation, approval, and handoff. Governance emphasized synchronized lead-handling procedures between social channels, Eloqua-driven demand processes, and SRM records to maintain consistent engagement state across systems. | |
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Education | 5086 | $223M | Colombia | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | 2016 | n/a |
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Education | 5086 | $223M | Colombia | Oracle | Oracle Service Cloud (ex RightNow) | Customer Support | 2017 | n/a |
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Education | 5086 | $223M | Colombia | Oracle | Oracle Cloud ERP | ERP Financial | 2013 | n/a |
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Education | 5086 | $223M | Colombia | Gravyty | Graduway GradEngage | Alumni Management | 2011 | n/a |
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Education | 5086 | $223M | Colombia | NextRoll | AdRoll | Digital Advertising Platform | 2014 | n/a |
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Education | 5086 | $223M | Colombia | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Education | 5086 | $223M | Colombia | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2018 | n/a |
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Education | 5086 | $223M | Colombia | emBlue | emBlue | Marketing Automation | 2018 | n/a |
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