Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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ADI Global Distribution | Distribution | 2800 | $3.6B | United States | Quantum Metric | Quantum Metric Continuous Product Design | Customer Analytics | 2021 | n/a | In 2021, ADI Global Distribution deployed Quantum Metric Continuous Product Design on its public website to establish an enterprise Customer Analytics capability tied to digital storefront behavior. The initial implementation focused on continuous behavioral telemetry and session-level analysis to surface friction in web ordering and product discovery flows. Quantum Metric Continuous Product Design was configured to collect session replay, funnel analysis, heatmaps, event-level telemetry, and real-time behavioral analytics, enabling granular root cause analysis of user journeys. Configuration emphasized event instrumentation, segmentation, conversion funnel instrumentation, and alerting to support product and UX decision making and to translate behavioral signals into prioritized backlog items. Operational coverage concentrated on the corporate website with instrumentation applied across key commerce pages and transactional flows, and ownership aligned to digital product management, e-commerce, and UX teams. The rollout used staged instrumentation across site sections to validate event schemas and data quality, and governance established shared analytics ownership and decision workflows between product, UX, and operations to operationalize Continuous Product Design insights. | |
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ADI Global Distribution | Distribution | 2800 | $3.6B | United States | Momentive (formerly SurveyMonkey) | Momentive Usabilla | Customer Experience | 2023 | n/a | ||
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Distribution | 2800 | $3.6B | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2023 | n/a |
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Distribution | 2800 | $3.6B | United States | Cloudflare | Cloudflare Bot Management | Web Application Firewalls (WAF),Phishing Protection | 2023 | n/a |
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Distribution | 2800 | $3.6B | United States | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2024 | n/a |
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Distribution | 2800 | $700M | Ukraine | Freshworks | FreshDesk Customer Support | Customer Support | 2022 | n/a |
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Distribution | 2800 | $700M | France | Huawei Enterprise | Huawei Cloud | Application Hosting and Computing Services | 2000 | n/a |
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Distribution | 2800 | $3.0B | Germany | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Distribution | 2800 | $3.0B | Germany | Host Europe | Host Europe | Application Hosting and Computing Services | 2017 | n/a |
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Distribution | 2800 | $3.0B | Germany | Intuit | Intuit Mailchimp | Marketing Automation | 2018 | n/a |
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