Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- ITSM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Adidas Netherlands | Retail | 6841 | $6.5B | Netherlands | Akamai | Akamai mPulse | Application Performance Management | 2016 | n/a | ||
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Adidas Netherlands | Retail | 6841 | $6.5B | Netherlands | IBM | IBM Instana | Application Performance Management | 2018 | n/a | Adidas Netherlands implemented IBM Instana in 2018 to monitor its public-facing e-commerce website. The deployment targeted Application Performance Management for the adidas.nl storefront, with a primary goal of delivering end-to-end visibility into web transactions and user experience across the site. Configuration relied on IBM Instana automatic instrumentation and distributed tracing to capture transaction flows, service-level metrics, and real-user monitoring data. Functional modules implemented included application monitoring, distributed tracing, infrastructure metrics collection, centralized dashboards, and alerting to surface performance regressions and provide contextual telemetry for incidents. Operational coverage focused on the website runtime layers, instrumenting front-end requests and backend services and aggregating telemetry for development and operations teams. The Application Performance Management setup routed alerts and contextual traces to on-call and site reliability teams, supporting incident investigation and cross-team diagnostics for web-facing services. Governance for the rollout emphasized standardized instrumentation patterns, shared dashboard templates, and agreed alert thresholds to align engineering and operations workflows. By embedding IBM Instana into the adidas.nl delivery path, Adidas Netherlands established a unified Application Performance Management view across customer touchpoints and server-side components. | |
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Distribution | 6840 | $1.6B | United States | New Relic | New Relic APM | Application Performance Management | 2022 | n/a |
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Professional Services | 6838 | $3.0B | United States | New Relic | New Relic APM | Application Performance Management | 2012 | n/a |
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Professional Services | 6838 | $3.0B | United States | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2023 | n/a |
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Automotive | 6832 | $2.0B | Germany | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2021 | n/a |
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Retail | 6831 | $1.2B | United States | New Relic | New Relic APM | Application Performance Management | 2017 | n/a |
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Retail | 6831 | $1.2B | United States | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2019 | n/a |
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Manufacturing | 6825 | $2.7B | Japan | Akamai | Akamai mPulse | Application Performance Management | 2022 | n/a |
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Professional Services | 6815 | $1.4B | United Kingdom | ServiceNow | ServiceNow ITSM | IT Service Management | 2017 | n/a |
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