Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Otto Group | Retail | 41186 | $117.6B | Germany | Avaya | Avaya Proactive Contact | Call Center | 2016 | n/a | In 2016, Otto Group deployed Avaya Proactive Contact integrated with Syntelate as part of its Call Center environment. The implementation was completed in just over two weeks and included installation work, explicit connection to Avaya Proactive Contact, training of the Syntelate administration team, and creation of initial outbound campaigns to bring the platform into live operation. The deployment focused on outbound campaign management capabilities and adviser desktop guidance, with Syntelate configured to create, archive, and rapidly re-use campaign templates. Advisers received on-screen guidance and direct data entry screens that supported survey workflows and eliminated the need for printed materials and lengthy staff briefings, while archived Syntelate campaigns were scripted so they could be rolled out in as little as 30 minutes by editing prior campaigns. Integrations centered on the connection between Syntelate and Avaya Proactive Contact, and the solution was provisioned to surface comprehensive customer account information on adviser screens, including delivery status of orders. Operational scope concentrated on contact center advisers and campaign operations, and evidence from the rollout shows after call work time reduced from up to 2 minutes to an average of 2 seconds, enabling advisers to handle a higher volume of calls and prompting the doubling of Syntelate agent licenses within three months of go-live. Governance and process changes included administrator training, the establishment of a campaign archive and reuse process, and faster access to campaign and adviser performance information for operational managers. The implementation therefore centralized outbound campaign orchestration within Otto Groups Call Center tooling, with Avaya Proactive Contact and Syntelate operating as integrated components of the outbound dialing and adviser guidance stack. | |
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Otto Group | Retail | 41186 | $117.6B | Germany | Facebook Chat | Chatbots and Conversational AI | 2019 | n/a | In 2019 Otto Group implemented Facebook Chat in the Chatbots and Conversational AI category to add a messenger based channel for customer service. The deployment targeted customer inquiries related to orders, cancellations and product advice, positioning Facebook Chat as a conversational interface for front line service interactions rather than an internal back office tool. The implementation focused on conversational messaging capabilities typical of the category, including automated message handling for common intents, templated responses for order and cancellation workflows, and structured escalation to human agents when needed. Facebook Chat was configured to accept inbound customer messages and surface context required for service agents, aligning conversational workflows with existing customer service procedures. Operational integration used the WhatsApp Business API provided by Facebook to expose Facebook Chat to customers via the WhatsApp messenger channel, reflecting Otto Group use of the widely used German messenger. The rollout covered customer service operations within Otto Group s online retail channels and routed WhatsApp conversations into the company s service queues for handling by customer support staff. Governance emphasized channel adoption and customer facing configuration, embedding WhatsApp based Facebook Chat into agent workflows and message handling rules for order, cancellation and product support queries. Otto Group positioned Facebook Chat as a pragmatic addition to customer service communications, enabling direct messenger based interactions for customers while retaining human oversight in service processing. | ||
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Retail | 41186 | $117.6B | Germany | Rasa | Rasa AI Platform | Chatbots and Conversational AI | 2020 | n/a |
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Retail | 41186 | $117.6B | Germany | Inisoft | Inisoft Syntelate XA | Call Center | 2016 | n/a |
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Retail | 41186 | $117.6B | Germany | Verint Systems | Verint Digital Feedback (formerly known as OpinionLab) | Customer Experience | 2023 | n/a |
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Retail | 41186 | $117.6B | Germany | HAWK | Hawk AI | AML, Fraud and Compliance | 2021 | n/a |
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Retail | 41186 | $117.6B | Germany | Huawei Enterprise | Huawei Cloud | Application Hosting and Computing Services | 2007 | n/a |
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Retail | 41186 | $117.6B | Germany | Amplience | Amplience Content Hub | Digital Asset Management | 2016 | n/a |
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Retail | 41186 | $117.6B | Germany | Advellence | Advellence Sharedien | Digital Asset Management | 2020 | n/a |
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Retail | 41186 | $117.6B | Germany | eClerx | eClerx Merchandiser | Web Content Management | 2015 | n/a |
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