Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Otto Group | Retail | 41186 | $117.6B | Germany | MPP.360 | MPP.360 | Marketing Automation | 2023 | n/a | In 2023, Otto Group deployed MPP.360 as a Marketing Automation platform to orchestrate high volume digital marketing production across Germany. The implementation centralized briefing and approval workflows for campaign creation and the production of ads and push notifications, positioning MPP.360 as the operational hub for campaign execution. MPP.360 was configured to automate briefings, approvals and creative production orchestration, with built in quality checks and BI and production monitoring embedded into campaign pipelines. Functional capabilities emphasized campaign asset orchestration, approval workflow automation and production monitoring to support sustained high volume output. The solution integrates with DAM, PIM and CRM systems to pull assets, product information and audience data into automated briefs and to trigger multi channel ad and push notification production. Integrations enabled controlled handoffs between marketing operations, creative teams and channel delivery systems, allowing the orchestration layer to manage asset provenance and messaging consistency. Governance was restructured around automated approval gates and system managed workflows to enforce brand guidelines and accelerate production cycles. The vendor case study cites automated workflows, built in quality checks and BI and production monitoring as key elements, and reports improved efficiency and ensured brand compliance as outcomes of the implementation. | |
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Grupo Éxito | Retail | 41000 | $14M | Colombia | SAP | SAP SuccessFactors Recruiting | Recruiting,Applicant Tracking System | 2015 | n/a | ||
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Retail | 41000 | $14M | Colombia | Fastly | Fastly | Content Delivery Network | 2021 | n/a |
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Retail | 41000 | $14M | Colombia | New Relic | New Relic APM | Application Performance Management | 2020 | n/a |
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Retail | 41000 | $14M | Colombia | Carvajal Technology and Services | Cen Financiero | Payment Processing | 2019 | n/a |
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Retail | 41000 | $14M | Colombia | Toshiba | Toshiba TCx Elevate POS | Point Of Sale | 2020 | LineaDatascan Colombia |
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Retail | 41000 | $14M | Colombia | Gosocket | Gosocket E-invoicing | AR Automation | 2022 | n/a |
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Retail | 40875 | $14.4B | Finland | RELEX Solutions | RELEX Planning Solution | EPM | 2020 | n/a |
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Retail | 40875 | $14.4B | Finland | Wingify | Wingify VWO | Marketing Analytics | 2018 | n/a |
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Retail | 40875 | $14.4B | Finland | New Relic | New Relic APM | Application Performance Management | 2019 | n/a |
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