Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • Leisure and Hospitality
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Travelodge Hotels Limited Leisure and Hospitality 12000 $1.2B United Kingdom Infor Infor SunSystems ERP Financial 2016 n/a
Hard Rock Hotel Leisure and Hospitality 2500 $750M United States Cvent Cvent Event Management Event Management 2015 n/a
Leisure and Hospitality 4000 $23.0B United States SAP SAP SuccessFactors Talent Management Talent Management 2016 n/a
Leisure and Hospitality 11000 $1.6B United Kingdom Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2014 n/a
Leisure and Hospitality 11000 $1.1B United States Verint Systems Verint Customer Engagement Platform Customer Engagement 2015 n/a
Leisure and Hospitality 5000 $644M United Kingdom SAP SAP SuccessFactors Employee Central Core HR 2016 n/a
Leisure and Hospitality 5000 $644M United Kingdom SAP SAP BusinessObjects Analytics and BI 2017 n/a
Leisure and Hospitality 5000 $644M United Kingdom SAP SAP S/4 HANA ERP Financial 2016 n/a
Leisure and Hospitality 10000 $950M China SAP SAP Cloud for Customer Sales Automation 2017 n/a
Leisure and Hospitality 10000 $950M China SAP SAP SuccessFactors Employee Central Core HR 2017 n/a
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